--- title: Just Eat date: 2026-05-18T10:08:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/just-eat-hey-u-up" section: Projects --- # Just Eat Hey, U Up? [Experiential Marketing & Event Production](https://itsprettygreen.com/services/experiential-marketing-event-production) ![A vibrant neon-orange food kiosk stands on a bustling city street at dusk. A young man in a grey shirt speaks on a phone inside the booth, illuminated by warm light. Nearby, a small group of people observes the scene, framed by subtle autumn foliage and urban architecture.](/uploads/transforms/Images/_1024x576_crop_center-center_90_none/Just-Eat-Hero.jpeg) ## A bold, touring experiential activation during Freshers Week ##### Challenge Just Eat wanted to own Freshers Week in key university cities. In the noise of the first week of term, they needed something bold enough to spark curiosity, connection and shareable content. ##### Activation Working in collaboration with Live & Breathe, we created Hey, U Up?, a neon-orange guerilla-style phone booth that appeared in Manchester, Liverpool, Birmingham and Nottingham campuses and city centres. Students picked up the phone to hot-dial their late-night cravings, unlock flirty food confessions and win prizes and exclusive vouchers. Authentic reactions were captured live, with the campaign amplified via digital out-of-home and social channels. Simple cravings were transformed into hyperlocal cultural moments. ##### Impact Just Eat was positioned as the go-to mate for every midnight munch. The phone box sparked curiosity, drove participation and led to real orders, as well as buzz. 4 cities during peak Freshers Weeks 45% redemption rate (exceeding KPI) 30% of redemptions from completely new customers 750+ bespoke merch items distributed ![A bustling outdoor area features a vibrant orange food stall adorned with playful graphics. A queue of people, clad in coats, waits eagerly beside it, while the textured brick and stone architecture of nearby buildings frames the scene. Soft daylight illuminates the vibrant atmosphere.](/uploads/transforms/Images/Case-Studies/Just-Eat/_1024xAUTO_crop_center-center_90_none/Image-19.jpeg) ![A young individual stands confidently, wearing a vibrant orange sports jersey emblazoned with "JUST EAT" on the front. They smile broadly, holding the oversized jersey. In the background, a colourful promotional poster features hands holding food, set against a brick wall, enhancing the lively atmosphere.](/uploads/transforms/Images/Case-Studies/Just-Eat/_1024xAUTO_crop_center-center_90_none/Image-17.jpeg) ![A smiling young woman stands outdoors, holding a ticket in her right hand. She wears a striped t-shirt and an orange bucket hat, complemented by a stylish brown handbag slung over her shoulder. Behind her, vibrant green trees frame a bright urban setting.](/uploads/transforms/Images/Case-Studies/Just-Eat/_576xAUTO_crop_center-center_90_none/Image-20.jpeg) ![A vibrant orange telephone booth with a rounded top stands in a bustling outdoor area. A woman in an orange jacket is seen interacting with a digital screen inside. Surrounding the booth are pedestrians and trees, with signage on the ground indicating food-related themes.](/uploads/transforms/Images/Case-Studies/Just-Eat/_768xAUTO_crop_center-center_90_none/Image-21.jpeg) ![A colourful promotional kiosk stands prominently on a pavement, showcasing vibrant posters on each side. The blue and pink designs feature enticing food imagery, with playful typography, amidst leafy trees providing a lively backdrop while sunlight creates dappled shadows.](/uploads/transforms/Images/Case-Studies/Just-Eat/_768xAUTO_crop_center-center_90_none/Image-18.jpeg) ## Want to see more? [ See Our Work See Our Work ](/work) [ ![A lively group of individuals, dressed in matching black and white striped shirts, stand in a line eagerly outside a bustling pizzeria in an urban setting. The shop's warm yellow awning contrasts with the grey facade, adding a vibrant touch to the scene.](/uploads/transforms/Images/Case-Studies/PEX/_924xAUTO_crop_center-center_90_none/image-4-1.jpeg) PizzaExpress ### Earn Your Stripes Making Pizza Express famous as the go to dining option PR & Digital PR ](https://itsprettygreen.com/work/pizzaexpress-earn-your-stripes) [ ![A clear glass bottle of ginger and turmeric immunity shot stands prominently against a light peach background. The vivid yellow liquid inside contrasts with the earthy ginger root in the foreground and vibrant red apple, alongside bright lemon slices. The bottle features a playful label, enhancing the fresh, health-focused aesthetic.](/uploads/transforms/Images/Case-Studies/Innocent/Spicy-Shots-Launch/_640xAUTO_crop_center-center_90_none/shots_GGT_UK-IRE_new.png.webp) innocent Drinks ### From Calm to Chaos - Spicy Shots Launch Social Media & Influencer Marketing ](https://itsprettygreen.com/work/innocent-drinks-spicy-shots-launch) ## Ready to build fame that performs? [ Drop Us A Line Drop Us A Line ](https://itsprettygreen.com/contact)