---
title: innocent Drinks
date: 2026-05-19T17:12:00+01:00
author: Mona Parmar
canonical_url: "https://itsprettygreen.com/work/innocent-drinks-spicy-shots-launch"
section: Projects
---
#  innocent Drinks From Calm to Chaos - Spicy Shots Launch 

 [Social Media & Influencer Marketing](https://itsprettygreen.com/services/social-media-influencer-marketing) 

    ![A glass jar filled with a vibrant yellow immunity shot, labelled 'Innocent' and featuring ginger, turmeric, and lemon, sits against a soft peach background. Fresh ginger root and slices of lemon are arranged beside the jar, along with a shiny red apple, showcasing a healthy, refreshing composition.](/uploads/transforms/Images/Case-Studies/Innocent/Spicy-Shots-Launch/_1872x1053_crop_center-center_90_none/shots-image-2.jpeg)  

 ## **Turning wellness into chaos, comedy, and cultural currency**

##### Challenge

innocent wanted to launch £1 Ginger Shots with cultural clout on TikTok while driving trials at Costa. We needed to make a wellness product feel chaotic, comedic and culturally relevant, translating online buzz to in-store purchases.

##### Activation

We partnered with TikTok creators to tease the launch of something spicy. Cryptic countdowns and mysterious announcements hinted at an X-rated online launch.

The bait-and-switch reveal gave away the truth. Ginger shots at Costa.

We turned wellness into mischief, creating laughs across platforms and curiosity in store. A million miles away from calm, we trolled the internet and spread some cheeky chaos.

##### Impact

A TikTok-first launch that drove cultural conversations and real-world action. The internet thought it was getting something spicy. We brought them ginger shots. This TikTok-first launch drove cultural conversations and real-world action, proving that wellness doesn’t need to be serious.

 

   2.23 million total video views   49,000+ engagements    3,000 clicks through to Costa    97% positive sentiment in comments  

   

  

 

 ## Latest Projects

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![A vibrant outdoor scene featuring a large, cheerful sign for 'Innocent Kids Juicy Water' adorned with playful graphics of apples and strawberries. Two team members, dressed in branded shirts, engage with children nearby, while a sunny blue sky enhances the lively atmosphere of a playful public space.](/uploads/transforms/Images/Case-Studies/Innocent/Kids-Juicy-Water/_924xAUTO_crop_center-center_90_none/Portrait-2.jpg)  

innocent

### Kids Juicy Water Launching with an integrated national campaign

 

Experiential Marketing & Event Production

PR & Digital PR

Content Production

 

 ](https://itsprettygreen.com/work/innocent-kids-juicy-water-launch) 

 [    ![A woman with braided hair sits on a striped rug, wearing a light denim jacket layered over a red shirt. Her red shoes, complemented by white ankle socks, add a pop of colour. The background features a bold red wall, enhancing the vibrant atmosphere.](/uploads/transforms/Images/Case-Studies/HeyDude/_950xAUTO_crop_center-center_90_none/Hero-3.jpg)  

HeyDude

### In Her Shoes Repositioning HeyDude to unlock a new Gen Z audience

 

Social Media & Influencer Marketing

Talent & Brand Ambassador

Content Production

 

 ](https://itsprettygreen.com/work/heydude-in-her-shoes) 

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://itsprettygreen.com/contact)