---
title: Homesense
date: 2026-05-19T14:45:00+01:00
author: Mona Parmar
canonical_url: "https://itsprettygreen.com/work/homesense-the-great-cushion-debate"
section: Projects
---
#  Homesense The Great Cushion Debate 

 [PR & Digital PR](https://itsprettygreen.com/services/pr) [Social Media & Influencer Marketing](https://itsprettygreen.com/services/social-media-influencer-marketing) [Talent & Brand Ambassador](https://itsprettygreen.com/services/talent-brand-ambassador) 

    ![A woman with long, dark hair poses thoughtfully on a grey sofa piled high with vibrant cushions in various textures. Rich blues, bright pinks, and playful patterns create a lively contrast against the muted backdrop. One cushion prominently features the caption "THE GREAT CUSHION DEBATE" in bold green lettering, adding a whimsical touch to the scene.](/uploads/transforms/Images/Case-Studies/Homesense/Great-Cushion-Debate/_1872x1053_crop_center-center_90_none/Hero-1.jpg)  

 TURNING A NATIONWIDE DEBATE INTO FOOTFALL FOR HOMESENSE

##### **Challenge**

Homesense wanted to own its position as the Home of No Compromises.

The answer wasn't another product story. It was finding a tension already playing out in homes across the country and giving people a reason to talk about it.

##### **Activation**

We identified UK homes as a battleground for personal style, with cushions at the heart of one of the most divisive decor debates. Research revealed that 1 in 4 couples row over the amount of cushions they have in the home.

We turned this insight into a national integrated campaign designed to spark conversation at scale. Kicking off on socials with street-style ‘This or That’ vox pops, we put the great cushion debate to the public and positioned Gogglebox’s Scarlett Moffatt as the face of the campaign.

##### **Impact**

Household tensions became a national talking point. Millions of social views and a spike in Google searches followed. Most importantly, Homesense saw 40% more cushion sales, proving cultural conversations can drive commercial return.

 

   40% uplift in cushion sales   9% spike in UK Google searches for Homesense cushions   60 million social video views   3.3 million influencer reach  

     ![A woman with dark hair, wearing a black knitted sweater, showcases a large, cream-coloured cushion emblazoned with 'THE GREAT CUSHION DEBATE' in bold green lettering. Behind her, a stylish living space is adorned with plush, textured cushions in soft shades, creating a cozy and inviting atmosphere.](/uploads/transforms/Images/Case-Studies/Homesense/Great-Cushion-Debate/_924xAUTO_crop_center-center_90_none/Portrait-2.jpg)  

    ![A vibrant stack of cushions, showcasing a mix of textures and colours. At the top, a cream cushion with bold green lettering reads "THE GREAT CUSHION DEBATE". Below it, rich hues of blue, green, and orange create a playful contrast, while intricate patterns add visual interest to this inviting arrangement.](/uploads/transforms/Images/Case-Studies/Homesense/Great-Cushion-Debate/_924xAUTO_crop_center-center_90_none/Portrait-1.jpg)  

 

 ## Want to see more?

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![A vibrant scene from a children's animated show featuring a family of cheerful pigs. The rosy pink characters are dressed in colourful outfits, standing together in a festive atmosphere, with a race number displayed prominently. Background details include a crowd barrier and playful decorations, enhancing the lively, jovial mood.](/uploads/transforms/Images/Case-Studies/Daddy-Pig/_1800xAUTO_crop_center-center_90_none/Daddy-Pig-Hero-Banner.jpg)  

Hasbro

### Daddy Pig Runs the London Marathon for George Raising awareness of childhood hearing loss through trusted storytelling

 

PR & Digital PR

 

 ](https://itsprettygreen.com/work/hasbro-daddy-pig-marathon) 

 [    ![A clear glass bottle of ginger and turmeric immunity shot stands prominently against a light peach background. The vivid yellow liquid inside contrasts with the earthy ginger root in the foreground and vibrant red apple, alongside bright lemon slices. The bottle features a playful label, enhancing the fresh, health-focused aesthetic.](/uploads/transforms/Images/Case-Studies/Innocent/Spicy-Shots-Launch/_640xAUTO_crop_center-center_90_none/shots_GGT_UK-IRE_new.png.webp)  

innocent Drinks

### From Calm to Chaos - Spicy Shots Launch 

 

Social Media & Influencer Marketing

 

 ](https://itsprettygreen.com/work/innocent-drinks-spicy-shots-launch) 

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://itsprettygreen.com/contact)