--- title: Hasbro date: 2026-04-16T09:29:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/hasbro-daddy-pig-marathon" section: Projects --- # HasbroDaddy Pig Runs the London Marathon for George [PR & Digital PR](https://itsprettygreen.com/services/pr) ![A vibrant scene from a children's animated show featuring a family of cheerful pigs. The rosy pink characters are dressed in colourful outfits, standing together in a festive atmosphere, with a race number displayed prominently. Background details include a crowd barrier and playful decorations, enhancing the lively, jovial mood.](/uploads/transforms/Images/Case-Studies/Daddy-Pig/_1920x1080_crop_center-center_90_none/Daddy-Pig-Hero-Banner.jpg) ## Raising awareness of childhood hearing loss through trusted storytelling ##### Challenge An estimated 34 million children worldwide live with moderate, severe or profound hearing loss. Yet stories that reflect their experiences remain rare in children's entertainment. When Peppa Pig introduced George's hearing loss storyline, Hasbro saw an opportunity to change that. The challenge was creating a campaign that would resonate with families affected by hearing loss while making childhood deafness visible enough to spark a wider national conversation. All while staying true to the warmth, humour and optimism at the heart of Peppa Pig. ##### Activation We built the campaign in two phases. First, we brought George's hearing journey beyond the screen through expert voices, parent perspectives and research-led storytelling. Working alongside the National Deaf Children's Society, we partnered with deaf rugby player and broadcaster Jodie Ounsley, secured a Good Morning Britain sofa interview and created educational resources for families. Then Daddy Pig stepped into the real world. To raise money for NDCS, he took on the London Marathon with Joe Wicks as his trainer. BBC Sport, national broadcasters and social platforms followed the journey from training day to race day, turning a children's storyline into a national talking point. ##### Impact Daddy Pig's marathon challenge became one of the most talked-about entertainment moments of London Marathon weekend. The campaign raised £57,000 for the National Deaf Children's Society and drove a 280% increase in Google searches for the charity. By pairing storytelling with cultural relevance, the campaign demonstrated that when children's entertainment tackles real-world issues, it can drive conversations that last far beyond the finish line. £57,000Raised for NDCS2500Pieces of coverage 729 reaching top tier titles6.7 bnTotal Reach27.7mnEstimated Views31%YOY increase in Earned Share of Voice280%increase in Google Search interest for NDCS ![A whimsical cartoon pig character in a blue and pink outfit stands on the iconic Tower Bridge, framed by the grand Gothic architecture and towering spires. The sun casts a golden glow over the scene, enhancing the vibrant hues of the bridge's steel structure and the tranquil waters below.](/uploads/transforms/Images/Case-Studies/Daddy-Pig/_1268xAUTO_crop_center-center_90_none/image60.png) ![A cheerful man with curly dark hair poses with a large, friendly pig mascot wearing a red and white striped headband. Both hold race bibs featuring numbers in vibrant colors. The background showcases a bustling event area with banners highlighting Tata Consultancy Services.](/uploads/transforms/Images/Case-Studies/Daddy-Pig/_1200xAUTO_crop_center-center_90_none/image80.jpeg) ![A vibrant magazine cover featuring Daddy Pig, a cheerful cartoon character, depicted in a blue and white striped outfit. He stands confidently in the centre of a grand avenue lined with Union Jack flags, suggesting a celebration of British culture. The background features iconic architecture, evoking a sense of running through London.](/uploads/transforms/Images/Case-Studies/Daddy-Pig/_1211xAUTO_crop_center-center_90_none/image56.jpg) ![A vibrant illustration featuring Peppa Pig wearing a pink dress, animatedly watching Daddy Pig in a blue outfit, who stands proudly in a training pose with a determined smile. The background shows a whimsical interior, complete with colourful walls and playful décor, creating a cheerful atmosphere.](/uploads/transforms/Images/Case-Studies/Daddy-Pig/_1112xAUTO_crop_center-center_90_none/image84.png) ## Want to see more? [See our work See our work](https://itsprettygreen.com/work)[![A lively group of individuals, dressed in matching black and white striped shirts, stand in a line eagerly outside a bustling pizzeria in an urban setting. The shop's warm yellow awning contrasts with the grey facade, adding a vibrant touch to the scene.](/uploads/transforms/Images/Case-Studies/PEX/_924xAUTO_crop_center-center_90_none/image-4-1.jpeg) PizzaExpress ### Earn Your Stripes Making Pizza Express famous as the go to dining option PR & Digital PR](https://itsprettygreen.com/work/pizzaexpress-earn-your-stripes) [![A playful family of cartoon pigs, featuring a cheerful father wearing glasses, a lovingly round mother, and two joyful piglets. Bright pink hues contrast against a vivid blue sky, accompanied by soft white clouds and lush green grass, creating a joyful and inviting atmosphere.](/uploads/transforms/Images/Case-Studies/_1620xAUTO_crop_center-center_90_none/Hasbro_Thumbnail.jpg) Hasbro ### Mummy Pig's Pregnancy Breaks the Internet Turning a children’s storyline into a global pop culture news moment PR & Digital PR](https://itsprettygreen.com/work/hasbro-mummy-pigs-pregnancy-breaks-the-internet) ## Ready to build fame that performs? [Drop Us A Line Drop Us A Line](https://itsprettygreen.com/contact)