---
title: Disney
date: 2026-03-03T16:28:00+00:00
author: "ashley@bgn.agency"
canonical_url: "https://itsprettygreen.com/work/disney-100-the-landmarks"
section: Projects
---
#  Disney Disney 100: The Landmarks 

 [PR & Digital PR](https://itsprettygreen.com/services/pr) [Content Production](https://itsprettygreen.com/services/content-production) 

    ![A woman in a flowing, sky-blue gown runs through a lush, green hedge maze, her dress billowing around her. White and red roses bloom along the hedges, while playing cards scatter through the air, creating a whimsical atmosphere under bright sunlight.](/uploads/transforms/Images/Case-Studies/Disney/_1920x1080_crop_center-center_90_none/Disney-1.jpg)  

 ## BRINGING THE REAL-WORLD LOCATIONS BEHIND DISNEY’S BIGGEST FILMS TO LIFE

##### Challenge

During a jam-packed schedule of global and local activities celebrating Disney’s 100th anniversary, we needed to curate a campaign that would stand out, touch the hearts of Disney fans and maximise impact on a small budget.

##### Activation

We discovered that 42% of Brits were unaware that some of Disney’s most loved films are based on real-world UK locations.

So, we dived into the Disney archives to tell the stories behind the iconic locations for the first time. Working with leading Disney photographer, Linda Blacker, we released a series of exclusive pictures showing iconic Disney scenes recreated from a modern-day perspective.

This multi-platform campaign was further elevated on social via a competition that drove fan engagement with this beloved brand.

##### Impact

The combination of archival storytelling, exclusive photography and fan engagement made this Disney’s most successful UK campaign of the year.

 

   1.52 billion estimated reach   152 pieces of coverage   2.76 million estimated view   11 pieces of social content driving engagement  

     ![](/uploads/transforms/Images/Case-Studies/Disney/_1600xAUTO_crop_center-center_90_none/Disney100LindaBlacker-5-1.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Disney/_1520xAUTO_crop_center-center_90_none/Disney100LindaBlacker-3-1.jpg)  

 

     ![](/uploads/transforms/Images/Case-Studies/Disney/_1600xAUTO_crop_center-center_90_none/Disney100LindaBlacker-1-1.jpg)  

 

 ## Want to see more?

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![A vibrant outdoor scene featuring a large, cheerful sign for 'Innocent Kids Juicy Water' adorned with playful graphics of apples and strawberries. Two team members, dressed in branded shirts, engage with children nearby, while a sunny blue sky enhances the lively atmosphere of a playful public space.](/uploads/transforms/Images/Case-Studies/Innocent/Kids-Juicy-Water/_924xAUTO_crop_center-center_90_none/Portrait-2.jpg)  

innocent

### Kids Juicy Water Launching with an integrated national campaign

 

Experiential Marketing & Event Production

PR & Digital PR

Content Production

 

 ](https://itsprettygreen.com/work/innocent-kids-juicy-water-launch) 

 [    ![A confident swimmer, clad in a striking red swimsuit, stands at the edge of a serene lake, her back to the camera. She showcases a sleek, modern prosthetic leg, while her swimming goggles and cap hint at her readiness for competition. The soft morning light subtly reflects on the calm water, enhancing the tranquil atmosphere of the scene.](/uploads/transforms/Images/Case-Studies/_1080xAUTO_crop_center-center_90_none/Image_Row_3.jpg)  

Optimum Nutrition

### Channel More Challenging sports marketing stereotypes with an English Channel relay

 

PR & Digital PR

Talent & Brand Ambassador

 

 ](https://itsprettygreen.com/work/optimum-nutrition-channel-more)