--- title: Bensons for Beds date: 2026-05-19T09:43:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/bensons-for-beds-sleep-forecast" section: Projects --- # Bensons for Beds The Sleep Forecast [Digital PR](https://itsprettygreen.com/services/digital-pr) ![A stylish gold laptop displaying a colourful map of the UK on its screen, rests on a soft, linen blanket. Beside it, a dark grey mug filled with steaming coffee sits on a wooden tray, alongside a plate of rich chocolate muffins, invitingly decadent.](/uploads/transforms/Images/Case-Studies/Bensons-for-Beds/_1872x1053_crop_center-center_90_none/Hero-image-Bensons-for-Beds-Sleep-Forecast-1_2026-05-21-090047_rgvy.jpg) ## **A national campaign revealing the factors keeping Brits awake at night based on location and lifestyle** ##### Challenge Bensons for Beds needed to build brand warmth, reputation and trust, ensuring it was top-of-mind for customers thinking of their next bed. They wanted to find ways to bring their “Sleep is our obsession” brand platform to life, while cutting through the noise of the January sales. Bensons know that good sleep is essential for our mood, health, productivity and relationships. Yet, for many customers, it seemed unpredictable. Bensons for Beds wanted to prove they were sleep experts and able to predict how local, lifestyle and environmental factors can shape how we sleep. ##### Activation We created The Sleep Forecast, a playful yet practical digital tool designed to give Brits an insight into what might influence their sleep each night. The tool combined personal sleep habits with real-time influences, including weather conditions, traffic-related pollution, and local and national news, to offer tailored tips and sleep advice on getting a better night’s rest. ##### Impact A national campaign that delivered earned media coverage and measurable SEO impact. Radio and news articles reached millions and brought sleep to the forefront of the national conversation. 26 pieces of coverage, including 3 in gold/premium tier titles 15 radio features, including BBC Radio 2, Times Radio and Heart FM 81 million combined total audience 40% increase in keyword search terms where the Bensons for Beds website appears in positions 1-3 on Search Engine Results Pages SERP Position 1 ‘Firm mattress’ (ASV 6,000): from position 13 to 1 SERP Position 1 ‘Super king size’ (ASV 2,600): from position 21 to 1 10 backlinks with an average DR of 69 ## Want to see more? [ See Our Work See Our Work ](/work) [ ![A vibrant scene from a children's animated show featuring a family of cheerful pigs. The rosy pink characters are dressed in colourful outfits, standing together in a festive atmosphere, with a race number displayed prominently. Background details include a crowd barrier and playful decorations, enhancing the lively, jovial mood.](/uploads/transforms/Images/Case-Studies/Daddy-Pig/_1800xAUTO_crop_center-center_90_none/Daddy-Pig-Hero-Banner.jpg) Hasbro ### Daddy Pig Runs the London Marathon for George Raising awareness of childhood hearing loss through trusted storytelling PR & Digital PR ](https://itsprettygreen.com/work/hasbro-daddy-pig-marathon) [ ![A spacious venue with high wooden ceilings features a panel discussion at the Bupa Global Summit. Three speakers sit on a white stage surrounded by an audience seated on plush chairs, illuminated by blue and amber lighting, creating a vibrant yet sophisticated atmosphere. The brick walls and mosaic flooring add character and warmth to the setting.](/uploads/transforms/Images/Case-Studies/Bupa-Global-Summit/_1092xAUTO_crop_center-center_90_none/Hero.png) Bupa Global ### Bupa Global Summit Uniting global brokers through a high-impact flagship summit in Madrid Experiential Marketing & Event Production ](https://itsprettygreen.com/work/bupa-global-summit-madrid) [ ![](/uploads/transforms/Images/Latest/_1800xAUTO_crop_center-center_90_none/Toy-Story-Image-3.jpg) Smyths Toys ### Toy Story Effect Making Smyths the retail destination for Toy Story 5 Digital PR ](https://itsprettygreen.com/work/hasbro-daddy-pig-marathon-2) ## Ready to build fame that performs? [ Drop Us A Line Drop Us A Line ](https://itsprettygreen.com/contact)