--- title: Audible date: 2026-05-19T13:22:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/audible-ministry-of-makers" section: Projects --- # Audible Orwellian Reawakening: Big Brother is Trending [Social Media & Influencer Marketing](https://itsprettygreen.com/services/social-media-influencer-marketing) ![A collage of various artworks featuring a monochromatic palette of blues and whites. The top row includes an intense portrait of a man with a moustache, a city skyline with a digital screen displaying numbers, and a dynamic portrait in blue tones. The middle row showcases a surreal depiction of an eye amidst tangled lines, a minimalist chair against a grey wall with a circular motif, and an expressive portrait of a woman with vivid blue accents. The bottom row features screens displaying stylised heads against technological scribbles, all evoking a modern artistic narrative.](/uploads/transforms/Images/_1920x1080_crop_center-center_90_none/1920x1080.jpg) ## Ministry of Makers made Orwell trend in 2024 – 1984 turned into a must-listen dystopian drop for Gen Z ##### Challenge Audible wanted to turn a 75-year-old novel into the most talked-about audio drama of 2024 in the UK and Germany without a hard sell. The goal was to create a Gen Z cultural conversation, not advertising. ##### Activation We rewrote the rules of influence. We created the Ministry of Makers, a TikTok-first rebellion where influencers reinterpreted Orwell’s world through their own creative lens. VFX artists created glitch edits. Beauty creators designed dystopian looks. Sculptors and sound designers took inspiration from Big Brother. More than a campaign, this was cultural surveillance. A coordinated creative takeover that got 1984 trending in 2024. ##### Impact A 75-year-old dystopian novel became Gen Z’s newest cultural obsession. In the UK, where 1984 is a cultural touchpoint, we sparked reinterpretation. In Germany, where awareness was lower, we built interest from the ground up. One platform. Two integrated strategies. 28.5 million+ views across the UK and Germany 90% positive brand sentiment Big Brother and 1984 trending on TikTok Influencers cited as a key awareness driver in brand tracking ## Want to see more? [ See Our Work See Our Work ](/work) [ ![A clear glass bottle of ginger and turmeric immunity shot stands prominently against a light peach background. The vivid yellow liquid inside contrasts with the earthy ginger root in the foreground and vibrant red apple, alongside bright lemon slices. The bottle features a playful label, enhancing the fresh, health-focused aesthetic.](/uploads/transforms/Images/Case-Studies/Innocent/Spicy-Shots-Launch/_640xAUTO_crop_center-center_90_none/shots_GGT_UK-IRE_new.png.webp) innocent Drinks ### From Calm to Chaos - Spicy Shots Launch Social Media & Influencer Marketing ](https://itsprettygreen.com/work/innocent-drinks-spicy-shots-launch) [ ![A woman with braided hair sits on a striped rug, wearing a light denim jacket layered over a red shirt. Her red shoes, complemented by white ankle socks, add a pop of colour. The background features a bold red wall, enhancing the vibrant atmosphere.](/uploads/transforms/Images/Case-Studies/HeyDude/_950xAUTO_crop_center-center_90_none/Hero-3.jpg) HeyDude ### In Her Shoes Repositioning HeyDude to unlock a new Gen Z audience Social Media & Influencer Marketing Talent & Brand Ambassador Content Production ](https://itsprettygreen.com/work/heydude-in-her-shoes)