---
title: Our People
date: 2026-04-28T10:48:00+01:00
author: "ashley@bgn.agency"
canonical_url: "https://itsprettygreen.com/who-we-are"
section: Pages
---
# Our work matters
*Our people matter*
### As a global Creative Communications Agency, we build fame that performs. The kind that drives commercial return, shapes culture and builds sustainable, measurable growth. And that doesn't come from playing it safe.
### We're here to create brave campaigns for brands.
As a team, we do it by thinking differently. By believing everyone is creative. That curiosity drives growth. That fame and fortune favour the brave.
We also believe that business is more than the bottom line. And that shapes who we work with, how we work and the standards we hold ourselves to.
## Board
Mark Stringer (Strings), is the entrepreneurial force and founder of PrettyGreen. With over 30 years of founding and leading successful ventures, Strings is a seasoned expert in building brands and driving innovation. As Founder and Chair of PrettyGreen, he is renowned for helping create long term fame and fortune for brands.
His focus within the Agency is now +VENTURES which incubates and acquires new Founder led companies who are looking to both scale and new adventure. Following a strong reputation for brand growth early career, Strings founded PrettyGreen in 2008, when Red Bull gave him wings and he established the agency within their offices. Under his leadership, PrettyGreen and its sister agency, The Producers, have served prestigious clients worldwide including Cadbury, UnderArmour, Lego, Nando’s, Pizza Express to name but a few.
He is also Co-founder and non-exec CMO of BCorp SkootEco a modular ESG business that uses its proprietary MARC framework to enable businesses to make a positive impact today. Beyond his entrepreneurial ventures, Strings loves innovation and business development, having founded Metropolitan Spirits, a globally distributed portfolio of Absinthe's, La Maison Fontaine. With a proven track record of founding and scaling businesses, Strings entrepreneurial spirit continues to drive innovation and positive change in industries ranging from marketing to sustainability.
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### Mark Stringer
Founder & Chairman
As CEO of PrettyGreen, Jessica is focused on delivering the agency's core promise: creating brand fame that performs, driving measurable business results. She leads the agency with a belief that the most effective creative work is built on deep client partnerships, commercial accountability and a culture that attracts and retains exceptional talent.With more than 25 years of experience across both client and agency-side roles, Jessica began her career at Allied Domecq before joining the agency world at Exposure. She has led teams and campaigns for some of the world's most recognised brands, including Cadbury, Disney, John Lewis and LEGO, developing a reputation for delivering integrated campaigns that create both cultural impact and commercial value.
Jessica leads PrettyGreen's continued growth, building an agile, future-ready business where innovation, effectiveness and responsible business practices go hand in hand. Under her leadership, the agency achieved B Corp certification in 2024, EcoVadis Gold in 2025, and has been consistently recognised as one of the industry's Best Places to Work by Campaign and PRWeek. PrettyGreen was also named Agency of the Year by AIA in 2025 and PR Moment in 2026.
A passionate advocate for marketing effectiveness, Jessica served as Chair of the IPM Experiential Council, where she co-created the industry's first experiential measurement framework to help brands better quantify ROI. Her contributions to the industry have also been recognised through inclusion in the PRWeek Power Book and Campaign's 40 Over 40. She is also co-founder of Club5-7, a network supporting senior women across the marketing industry.
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### Jessica Hargreaves-Paczek
CEO
Lucy is Chief Growth Officer and Co-MD, where she focuses on helping brands grow by creating work that drives real customer impact. A core part of the agency for 15 years, she has played a central role in shaping PrettyGreen's evolution - from leading the comms department to now driving growth through new business, innovation, and strategic growth partnerships.
With 20 years’ experience across PR, experiential and integrated marketing, Lucy combines creative thinking with commercial focus. She works closely with new clients to identify where creative communications can unlock growth - ensuring campaigns don’t just land creatively, but deliver measurable impact on brand perception, behaviour and business performance.
Lucy is a long-standing advocate for the role of PR within the wider marketing mix, particularly when it is grounded in deep customer understanding and integrated effectively across channels. She believes the most effective work starts with the customer and is built to solve real problems - not just deliver outputs.
She has worked across a broad mix of sectors including consumer, lifestyle, technology and sport, leading integrated campaigns and long-term platforms for both UK and international clients. Her experience includes leading campaigns for global portolio brands such Hasbro, Procter & Gamble and Diageo as well as Red Bull and Mercedes-Benz. At PrettyGreen, she spent six years leading Under Armour, helping establish the brand in the UK through culturally relevant, insight-led work.
Earlier in her career, Lucy led the sports practice at Edelman and worked on major Global sponsorship programmes including London 2012. This experience continues to shape her belief in the power of partnerships, culture and customer insight to drive both brand and business growth.
She is a regular industry judge for PR Moment, PRWeek and the European Sponsorship Association, and had sat on the Advisory Board for PR360.
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### Lucy Mart
Chief Growth Officer and Co-MD
Sarah Henderson (Henders) is ultimately responsible for excellence in client delivery at PrettyGreen, looking at how the business innovates, grows and problem solves in order to build long-term partnerships with clients.
Building brilliant teams across PrettyGreen's integrated client offering is one of Henders’ main focuses in her mission to deliver impactful work for brands such as Audible, Hasbro, Sky, PizzaExpress, Homesense and innocent.
Henders is passionate about the progression and development of the team and is constantly striving to address some of the challenging aspects of the industry – from tackling the culture of burnout to flexible working for all. Sarah is an Advisory Board member at the Alliance of Independent Agencies and a mentor for Women in PR.
With 15 years under her belt at PrettyGreen, and over 20 years in the industry, Henders has a wealth of consumer brand campaign knowledge, working with brands including Nando’s, Nintendo, Snapchat, Cadbury & Virgin Media.
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### Sarah Henderson
Chief Client Officer and Co-MD
Darren Greene is Group Finance Director at PrettyGreen, where he brings a blend of commercial sharpness and hands-on leadership to support the agency’s continued growth. He works closely with the leadership team to turn creative ambition into sustainable, high-performing business outcomes. A chartered accountant with a first-class Mathematics degree, Darren is known for cutting through complexity and driving clear, strategic decision-making. His experience spans financial transformation, operational improvement, and leading businesses through periods of significant change and growth.
Before PrettyGreen, Darren was Finance Director at Greenlight Digital, where he led the company through a successful trade sale. He has also held senior roles at AKQA (WPP) and Four Communications, building extensive experience across fast-paced, high-growth businesses.
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### Darren Greene
Group Finance Director
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## Department Heads
Adam Shoemark, is Client Services Director (Production) and part of the leadership team at PrettyGreen. With over 20 years under his belt delivering B2C and B2B experiential activations and events for brands, he is a passionate advocate for the power of content-first live experiences.
Having started out in the music industry, Adam moved into brand experience teams within various well reputed creative agencies - a space in the industry where he has built an accomplished reputation and spent the majority of his career since.
Now specialising in strategic client partnership, whilst leading PrettyGreen’s dedicated event and content production team, Adam has overseen delivery of best-in-class campaigns for SharkNinja, Amazon Music, Sharpie, Just Eat, Audible, LEGO, innocent & Sage. Before his PrettyGreen tenure, he also led campaigns for the likes of British Airways, Nike, EE, Carling, Accor, Sipsmith, Lloyds Bank, Fiat and many more.
Adam's love for all things music, arts, entertainment, and culture means he’s most frequently found at a gig venue, in a festival field or attending an immersive experience - whether in a work capacity, or as a member of the audience.
Adam is a member of the IPM Experiential Committee and is a regular judge for marketing industry awards, specialising in brand experiences.
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### Adam Shoemark
Client Services Director Experiential & Events
Sam is Managing Partner, PR at PrettyGreen, leading the agency’s Earned Media team with a sharp instinct for culture and an unwavering focus on results.A natural leader, Sam heads up a team responsible for driving meaningful fame for brands including Audible, Bensons for Beds, Bupa, Lebara, Hasbro and Homesense. She combines deep client understanding with cultural intelligence, ensuring every campaign not only lands but resonates. Known for her ability to get under the skin of both brands and the people behind them, Sam builds partnerships rooted in trust, clarity and momentum. From onboarding to delivery, she sets the standard for how teams operate and how clients experience the agency.
Her team's expertise spans the full earned ecosystem, from traditional press and product placement to digital & SEO PR, talent partnerships and cultural newsjacking. Equally at home dissecting the morning headlines as she is tracking what’s trending on TikTok, Sam ensures brands show up in the conversations that matter.
Passionate about art, film, music, celebrity and the ever-evolving cultural landscape, she brings a genuine love of media to her leadership. Sam ultimately builds trusted client partnerships and high-performing teams that are able to deliver brand fame. She leads by example, setting the pace for delivery while keeping strategy, creativity and results firmly aligned.
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### Samantha Hooper-Gill
Managing Partner, PR
Steve leads PrettyGreen's Social and Creator practice, helping brands earn attention and grow through social, creators and culture. He's spent his career spotting where marketing is heading next and building businesses and ideas around it. Steve was an early champion of social media, convincing Cohn & Wolfe to launch a specialist practice before social had become part of the marketing mix. He went on to head up the capability across EMEA, leading Dell's groundbreaking digital transformation across the region.
He later joined The&Partnership to build AllTogetherNow from scratch, growing it into an award-winning agency for clients including adidas, Argos, NatWest and LG. At Stripe Communications, he reimagined the agency offering, bringing social, creators, content and production together and embedding AI into new ways of working.
Along the way, he's helped launch Google Pixel with a community of creators, helped make a hoverboard fly for Lexus, winning 92 international awards including Cannes Lions Gold, and worked with the LTA to open tennis up to a new generation through creators and culture, contributing to a 43% increase in participation. More recently, he built a creator ecosystem for Tefal that reduced paid social cost per click by 48%.
In elite sport, he's activated Etihad Airways' Manchester City sponsorship with Erling Haaland, Jack Grealish and the F2 Freestylers, and led a creator collaboration that became Bath Rugby's most-viewed campaign in the club's 130-year history.
What still fascinates Steve is how people connect, what earns their attention and why some ideas take hold in culture while others disappear without a trace. He's passionate about bringing entertainment back to social and turning the growing influence of creators across culture and commerce into genuine growth for brands.
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### Steve Parker
Managing Partner, Social & Influencer
Lucy Porter is the strategic and creative lead behind PrettyGreen’s central Studio team. With 18 years’ experience working with leading consumer brands, she is a trusted expert in building insight-driven campaigns that drive real-world impact.As Strategy & Creative Partner, Lucy leads the agency’s strategic development and integrated planning across PR, experiential and influencer marketing, helping brands create culturally relevant work that delivers both fame and effectiveness. Lucy has led a number of high-profile campaigns, including Snapchat’s Hidden Black Stories campaign, which won the PRCA Global Diversity & Inclusion Grand Prix, and LEGO’s Build to Give – a Holiday campaign that has since evolved into the brand’s global CSR platform, positively impacting millions of children worldwide. Passionate about the power of creative communications, Lucy is focused on proving the commercial and cultural value of creativity, ensuring every campaign is rooted in human insight and designed to create meaningful impact for both brands and audiences.
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### Lucy Porter
Creative & Strategy Partner
Sereena Abbassi FRSA is a cultural transformation leader with over 10 years’ experience supporting organisations in becoming more equitable and inclusive.Sereena has worked with M&C Saatchi Group, Sony Music UK, The Mill, English National Ballet, Soho House Group, NHS, gal-dem, It’s Nice That and The Modern House. She has held positions as a Trustee and Advisor and has served on the Board of Directors for the Bristol Cable.
Skilled in coaching, facilitation, and strategy, she builds inclusive practices that are grounded in human curiosity and possibility. A belief and inquiry that is underpinned by her ongoing studies in the field of psychotherapy.
She has spoken to a wide range of audiences, from the European Parliament, The Guardian, CNBC and Radio 4 and contributed to titles such as Biracial Britain by Remi Adekoya, F\*ck Being Humble by Stefanie Sword-Williams and The Reset by Elizabeth Uviebinene. Sereena has served as both Jury President and Judge for the D&AD New Blood.
Sereena is British, Persian-Iranian and Jamaican, and has lived in the U.S., the Netherlands, Iran, and Spain. She holds a B.A. in Music, Visual Arts, and Performance and an M.A. in Postcolonial Culture & Global Policy. She is a BRIT School alumna and a Fellow of the Royal Society of Arts.
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### Sereena Abassi
Director of People Experience & Social Impact
Wends is custodian of the PrettyGreen brand and leads the Agency’s B Corp strategy, ensuring purpose, positioning and performance are aligned throughout.
She began her career working in Fashion and spent many years as European Account Director for a portfolio of prestigious brands, such as Levi’s, Quiksilver, Aldo and Converse. Building a strong foundation in culturally driven brand growth through the creation and execution of integrated, pan-European campaigns.
Wends went on to help launch PrettyGreen, playing a pivotal role in shaping the agency from the ground up, contributing across all areas of the business, with a particular focus on helping shape the operational foundations of the business.
During a period focused on raising a family, Wendy retrained as a Naturopathic Nutritionist at CNM and qualified as a Health Coach with the Institute for Integrative Nutrition. She also ran farmers’ markets in some of London’s busiest locations, experiences that deepened her commitment to sustainability, holistic wellbeing and responsible business.
That chapter provided valuable perspective and ultimately reaffirmed that her true strengths and passion lie in brand-building, and that PrettyGreen is where she does her most meaningful work.
Her approach is thoughtful and strategically grounded, with a drive to ensure the PrettyGreen brand is seen as the No.1 Client, with an innate creative imagination married with integrity around people, purpose and profit.
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### Wendy Stringer
Brand Director & B Corp Lead
With 17 years’ experience in the industry, Emma Carson is an award-winning Senior Creative Director known for creating culturally impactful, fame-driving campaigns.She has built a reputation for delivering bold, integrated ideas across PR, influencer, experiential and social, helping brands show up in culture in ways that are both meaningful and memorable.
Throughout her career, Emma has led standout work for a range of leading brands including Sky, Nando’s, Audible, Tesco, innocent, Lebara and Capital One. Her approach blends sharp creative instinct with deep cultural understanding, enabling her to craft campaigns that resonate with audiences while delivering real commercial impact.
At PrettyGreen, Emma spearheads the agency’s creative vision, shaping work that drives both fame and effectiveness for clients. She also oversees the agency’s “A is for All” framework, championing progressive, inclusive thinking and ensuring that every idea is grounded in responsible marketing. Passionate about the power of creativity to influence culture, Emma is committed to raising the standard of work across the industry.
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### Emma Carson
Senior Creative Director
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## Business Directors
Hannah Macleod is Senior Business Director – Growth at PrettyGreen, focused on building global brand relationships and unlocking new commercial opportunities for the agency.
With over 20 years in communications, Hannah is a commercially driven PR leader known for turning cultural relevance into brand growth. She works with ambitious brands to shape ideas that earn attention – connecting PR, influencer, social and experience to deliver work that drives both reputation and results.
At PrettyGreen, Hannah’s focus is business introductions, strategic partnerships and developing long-term relationships with global brands. She works closely with leadership and client teams to identify growth opportunities, translate insight into compelling propositions, and help brands navigate the attention economy in ways that build modern fame.
Before joining PrettyGreen, Hannah built her career across fashion, luxury and lifestyle, working with globally recognised brands including Peloton, Tiffany & Co., Moët & Chandon and Graff Diamonds. Originally trained as a fashion and print designer, she began her career inside some of the industry’s most respected fashion houses including McQueen, John Rocha and Julien Macdonald before moving into PR, where she led integrated campaigns for brands such as Levi’s® and Dr. Martens across fashion, sport and drinks.
Now based in Edinburgh after more than two decades in London’s PR industry, Hannah continues to connect brands with ideas that travel – culturally sharp, commercially grounded and built to earn their place in people’s lives.
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### Hannah Macleod
Senior Business Director
Mike is a Business Director leading integrated creative work across PR, social, influencer, events and content. He brings together specialist teams to deliver cohesive, high-impact campaigns that push strategic and creative boundaries.With a strong agency background spanning PR, influencer marketing and social-first creative, Mike combines insight, strategy and creativity to produce work that cuts through and helps brands engage meaningfully with culture.
At PrettyGreen, he leads fully integrated campaigns, shaping audience-first ideas that connect disciplines and drive real-world impact. He has partnered with a diverse mix of household name brands, challenger brands and start-ups across entertainment, tech and lifestyle, including LEGO, Samsung, Just Eat, Love Island, Disney, LYNX, BT, American Express and KIA.
Known for his collaborative approach, Mike builds strong relationships with clients and teams, creating an environment where high standards and great work go hand in hand, and people are able to do their best work with a smile on their face.
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### Mike Blount
Integrated Business Director
Anna Golding is a growth leader and communications specialist with over sixteen years’ experience delivering integrated, fame-driving campaigns for some of the UK’s most recognised consumer brands.Her background spans food, travel, beauty, consumer tech and lifestyle, with a career built on turning sharp insight into culturally resonant work that drives measurable impact. Since joining PrettyGreen in 2019, Anna has played a pivotal role in leading and evolving the agency’s communications offer. She previously oversaw account handling teams across half of the Communications division, working with brands including Three Mobile, Brooks and Kopparberg. During this time, she led the execution of Three’s 5G mixed reality fashion show with Lennon Gallagher, securing 70% share of voice versus competitors, and developed the PR strategy for Three’s multi-sensory 5G fashion experience featuring an AR Adwoa Aboah, earning a Campaign Tech Award and PRCA Dare shortlisting.
Anna is super passionate about truly integrated comms, having worked at Publicis and Karmarama and enjoys playing an integrated role across the business and with other creative agencies in the industry. Today, she sits within the Growth Team, where she focuses on business development strategy, innovation and conversion. Combining deep client-handling expertise with strategic prospecting and team leadership, she is passionate about building long-term partnerships and driving sustainable, high-value growth for the agency.
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### Anna Golding
Business Director
James has built and led social, content and influencer teams over the past 17 years at Edelman, 1000heads, Ogilvy, Ketchum and Coolr, working across all major verticals from automotive and tech to FMCG, sport and entertainment. James is most at home working on big consumer brands doing social strategy, managing large-scale social content productions, running award-winning influencer programmes and developing trusted senior client relationships that drive real organic growth.
Throughout his career James has overseen the strategy and creative delivery of films, events, microsites, mini-documentaries, bots, applications, VR and XR experiences, brand partnerships and more.
James has always believed in the transformative power of social media in business and challenges himself and those around him to create more meaningful social and influencer communications that people will actively choose to consume and share.
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### James Swann
Social & Influencer Business Director
Louise has worked in marketing and branding for more than 18 years, starting her career at a brand consultancy before moving into digital.Over the last decade she's specialised in building and leading Digital PR departments from the ground up within digital marketing agencies. She began this journey at Verve Search (now part of Omnicom), an agency considered pioneers in the space, before setting up successful departments at Yard Digital and Honcho Search. Her focus has always been on combining communications and creativity with SEO strategies to deliver growth and online visibility for brands.
Along the way, she's built and led teams responsible for award-winning campaigns for brands such as GoCompare, Expedia, Faith in Nature, ClearScore, Nobody's Child, Sage and VisitScotland. Leading and coaching teams has been one of the most rewarding aspects of Lou's career, since many of those that she has hired came in as juniors and have gone on to build great careers. She's proud of creating teams where people are genuinely happy in their roles and is passionate about developing young talent and fostering cultures that put employee wellbeing at the heart of it all.
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### Louise Ali
Digital PR Business Director
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## PinPoint Media Leadership Team
Oliver Bruce is a UK entrepreneur, investor and CEO best known for building high-growth businesses from a young age. At 19, he launched performance marketing agency PinPoint Media from his university halls, scaling it into a multi-million-pound agency before selling a majority stake to PrettyGreen Group in December 2025.
By 32, Oliver had built, acquired, funded and exited multiple businesses, earning recognition as one of the LDC and The Times UK Top 50 Entrepreneurs – Ones to Watch, alongside accolades including FSB Young Entrepreneur of the Year and the Institute of Directors’ Young Director of the Year.
He is a strong advocate for the intelligent adoption of AI and embedding AI-driven workstreams in the companies he leads and backs. He views AI as a force multiplier that enables leaner teams, faster execution and scalable performance.
Open about living with ADHD, dyslexia and dyspraxia, Oliver challenges traditional views of neurodiversity, arguing that many perceived limitations stem from environments not designed for different cognitive styles. He credits his ADHD as a driver of creativity, energy and innovative thinking.
In 2022, he launched the podcast Success Is In The Mind, ranked in the top 5% of business podcasts globally and featured on Virgin Atlantic’s in-flight entertainment. Rebranded in 2026 as The Unlock, the twice-weekly show focuses on scaling campaigns, businesses and investments, and the mindset required to build in today’s environment, featuring conversations with leading founders.
Oliver continues to build and invest in businesses driven by technology, performance and long-term value creation.
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### Oliver Bruce
CEO & Founder, PinPoint Media
Jessica Barder (Jessie) is a driven creative leader and Head of Creative at PinPoint Media, known for blending strategic insight with bold creative that drives results.
With extensive industry experience rooted in broadcast and creative production, Jessie brings a depth of understanding in how compelling content connects audiences, brands and performance marketing outcomes.
Over her career, Jessie has championed work that bridges creative excellence with commercial impact, shaping campaigns that not only resonate visually and emotionally but also deliver tangible business growth.
At PinPoint Media, she leads the creative execution across diverse projects and some of the agency's largest accounts ensuring every piece of work from performance-driven social campaigns, and high-impact video to animation drives results. Under her guidance, teams thrive in environments where innovation is encouraged and ideas are executed with intention, passion and precision.
Jessie leads the implementation and integration of AI across creative projects, championing the belief that emerging tools should enhance not replace human creativity and connection. As a trained Mental Health First Aider, she is equally committed to fostering a culture where wellbeing is prioritised, ensuring her team can thrive both professionally and personally.
Her vibrant, bold and highly organised approach, paired with a kind and considered leadership style, means her team not only enjoy the work they do they consistently deliver exceptional results.
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### Jessica Barder
Head of Creative, PinPoint Media
Annabel Lawton Smith is the operational heartbeat and Head of Operations at PinPoint Media. With a career rooted in high-level production and business management, Annabel is a seasoned expert in scaling agencies and optimising organisational performance.
As Head of Operations, she is renowned for bridging the gap between complex logistics and creative excellence. Her focus within the Agency encompasses the total health of the business, overseeing resourcing, HR, finance, and legal to ensure the internal infrastructure is as robust as the creative output.
Building on an award-winning background in film and content production, Annabel transitioned into senior leadership where her CMI-certified expertise became instrumental in scaling the business and driving rapid growth.
Beyond her operational expertise, Annabel is a qualified Mental Health First Aider, reflecting her commitment to fostering a supportive and high-performing workplace culture. She is a passionate advocate for using data-driven insights to streamline project experiences and maximize efficiency across all departments.
With a proven track record of driving efficiency and scaling businesses, Annabel’s strategic oversight continues to ensure that the team remains a resilient, agile, and an industry-leading force.
`, image = '/uploads/Images/Team-Headshots/Annabel-1.jpg' "> 
### Annabel Lawton Smith
Head of Operations, PinPoint Media
Joe Glyn-Davies, Head of Client Services at PinPoint Media, is a commercially driven digital leader, known for translating ambitious business goals into high-performing, multi-channel marketing strategies.
With a career spanning agency leadership and entrepreneurial ventures, Joe has built a reputation for delivering measurable growth across sectors including gaming, B2B SaaS, finance and healthcare. He has led strategy and creative for major brands and high-stakes pitches, most notably spearheading digital strategy for Allwyn UK in its successful bid to secure the £100bn+ National Lottery contract - ending Camelot’s 32-year tenure, as well as stewarding PinPoint’s relationship with RIAT to deliver their biggest ever show in 2025, with more than 178,000 attendees.
During time at PinPoint, Aira, and AsOne, Joe has led integrated, multi-channel campaigns for clients in a whole host of industries and verticals, driving transformative results for businesses like on-screen giants Peaky Blinders, clothing brands like Helly Hensen and hospitality icons like Marriott. From SEO to PPC and CRM, as well as a whole host of other TLAs, Joe combines deep technical fluency with strong commercial acumen and departmental leadership experience.
Joe is as confident in the boardroom as he is in the detail of campaign delivery. A natural communicator and performance marketer, he thrives on building lasting client partnerships, unlocking new revenue opportunities, and empowering teams to deliver work that drives both performance and long-term brand value.
`, image = '/uploads/Images/Team-Headshots/Joe-Glyn-Davies.jpg' "> 
### Joe Glyn-Davies
Head of Client Services, PinPoint Media
Ruby Lloyd, Growth Manager at PinPoint Media, is a relationship-driven agency professional with six years of experience helping creative and performance-focused businesses grow.With a career spent entirely agency-side, spanning BrandOpus, Wilderness, and Beanstalk, Ruby has developed a sharp understanding of where creative thinking and commercial growth meet. That grounding across branding, social, and licensing has given her a versatile perspective that she brings to every new business conversation and client relationship at PinPoint.
At PinPoint, Ruby has played a central role in growing the agency's client roster, bringing on new and exciting clients across the FMCG space spanning gifting, non-alcoholic beverages and food, alongside building relationships with brands across B2B and DTC sectors. She thrives in the fast-paced rhythm of agency life equally at home leading a pitch as she is nurturing long-term client partnerships and believes that the best work comes from teams with a strong culture behind them.
Since joining PinPoint, Ruby has been part of some of the agency's most significant milestones, contributing to record-breaking growth and helping position the business for its next chapter following a recent acquisition that opens up exciting new opportunities for clients and the team alike.
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### Ruby Lloyd
Head of Growth, PinPoint Media
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## The PrettyGreen Difference
### We’re a diverse creative agency in every sense. 26% of our team come from racially diverse backgrounds and 80% of our leadership team are female. We treat everyone with respect, celebrate our differences and have each other’s backs, knowing we succeed when we’re united.
We show up boldly, do what we say and take responsibility for our clients, our people and the world around us. We communicate clearly, listen fully and challenge directly, giving meaningful feedback that isn’t always comfortable but helps us do better.
And we continuously raise the bar by always learning, adapting, improving and changing. We embrace risk, always testing new ground. And if we fail, we learn and go again.
## Career Spotlight
### Olly Reeves
Social Creative
I joined PrettyGreen in 2022 as an intern in the Influencer & Social team. From the outset, I was trusted to take on responsibility and encouraged to explore my interest in creativity – contributing to pitches, producing agency social assets, developing ideas and learning across both the influencer and studio teams. That support helped me grow into a hybrid Influencer & Social Creative and Campaign Manager role, leading social-first campaigns for brands including Audible, Hasbro and Innocent Drinks, and creatively shaping social campaigns that have won us a couple of gongs!
### Gabriella Mascia
Senior Strategist
I joined PrettyGreen in 2022, looking for something new. After cutting my teeth in digital marketing, I stepped into a role that didn’t previously exist: the agency’s first-ever Insights Planner. It positioned me as the voice of data-led cultural insight, translating everything from Google search trends and social listening data into strategic direction.
Four years on, I’m now Senior Strategist in the Studio team. I’ve carved a path I’m proud of, backed by the energy and ambition of PrettyGreen. I’ve led strategy for clients across the industry, won new business, and delivered multiple award-winning campaigns – including the pregnancy announcement for a family of cartoon pigs.
## Want to be a Fame Maker?
[### Planning Director
Full Time
Hybrid, London
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](https://www.linkedin.com/jobs/view/4447367764/) [### HR Manager
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](https://www.linkedin.com/jobs/view/4438642729/?alternateChannel=search&eBP=NON_CHARGEABLE_CHANNEL&refId=Io6hBHlMLjAQ5Otv8sV%2FSw%3D%3D&trackingId=okt2abeAzPXaT01iFZN1LQ%3D%3D) [### Senior Campaign Executive - Influencer & Social
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](https://www.linkedin.com/jobs/view/4440063613/?alternateChannel=search&trackingId=iZj%2FPRhSTZmr3VVao5x%2BVA%3D%3D) [### Accounts Payable Specialist
Full Time
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## Want to join our award winning team?
[ Drop us a line
Drop us a line
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