--- title: "Purpose & Impact" date: 2026-05-07T17:25:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/purpose" section: Pages --- # Purpose & *Impact* ![](/uploads/Logos/FEAFB4A6F51AB20F488EEDABCA23137C7FF6BBBCA2AC327EFEFDCF8164DE6DF6_2026-10-01-154911_zlnu.svg)[![A minimalist black surface with subtle textures, illuminated by soft light that gently highlights its features. Various abstract shapes and patterns emerge, creating an intriguing interplay of light and shadow, evoking a sense of modern sophistication.](/uploads/Logos/Logo_Bcorp.svg)](https://www.bcorporation.net/en-us/ "BCorp website") ### Since 2008, we’ve created campaigns that deliver for our clients, our team, our community and the planet. ### In July 2024 we became B Corp certified. This isn't the finish line. It's how we measure what we do next. [Read our 2025 Purpose In Progress Story Read our 2025 Purpose In Progress Story](/uploads/Documents/Final_Impact-Report-24-25_V7.2_ebook.pdf)[Access a screen-reader friendly version of our story Access a screen-reader friendly version of our story](/uploads/Documents/FINAL-PG-Impact-Report-2025-Accessible-Version.docx) People, Planet, Performance. People, Planet, Performance. People, Planet, Performance. People, Planet, Performance. ## For Our Clients ### We work with brands who share our standards. Then we prove it in the work. We embed ESG and inclusivity into every communications campaign. ### What we’ve done - Introduced a B Corp scorecard for all new business - Built ‘A is for All’ framework that every creative response is measured by - Work with our advisory council to create a benchmark for inclusivity - Launched a Client Charter that sets how we work ### The results - NPS: 8.6 (2026) - 80% client retention. A third have stayed 6+ years - 100% of clients describe our relationships as positive and collaborative ![A woman in a black coat holds her smartphone at arm's length, displaying a digital image of a statue on a stone pedestal. She stands on the steps of a grand colonial building with tall columns, while soft sunlight highlights her features, lending a serene quality to the scene.](/uploads/transforms/Images/_924xAUTO_crop_center-center_90_none/Purpose-2.png)![A determined swimmer stands at the water's edge, gazing over a tranquil lake. She wears a striking red swimsuit and a matching swim cap, showcasing her athletic form. A sleek prosthetic leg complements her silhouette, while the grey skies reflect a calm and resolute atmosphere.](/uploads/transforms/Images/Case-Studies/_1600xAUTO_crop_center-center_90_none/PR_Banner.jpg)![A vibrant logo featuring a bold, stylised letter 'A' in the centre of a circular white border. The top of the logo reads 'PrettyGreen' in a playful blue font. Below, the phrase 'A IS FOR ALL' is highlighted in an array of gradient colours, creating a lively and inclusive atmosphere.](/uploads/transforms/Images/Logos/_1080xAUTO_crop_center-center_90_none/A-Is-For-All.png) ## For The Environment ### We prioritise sustainable operations and minimise environmental impact. We’re cutting 90% of emissions by 2040. That’s 5.63% every year. ![A minimalist logo featuring a simplistic design. The left side displays a stylised microphone icon composed of a blue triangle and a green circle, while the right side consists of the word ' ruimte ' in a sleek, modern font. The overall composition is clean and contemporary, set against a stark white background.](/uploads/Logos/SkootEco.svg)![An oval badge in a calming teal colour, featuring a leaf symbol and the text 'SME Climate Hub COMMITTED 2025' in crisp white font. The design conveys a sense of sustainability and dedication to climate action, surrounded by a subtle border.](/uploads/Logos/SME-Climate.svg)![A circular gold badge featuring the words "GOLD | Top 5%" at the top, indicating a prestigious ranking. The central logo displays "ecovadis" in bold lettering, with a green accent. Below is the phrase "Sustainability Rating" in sleek typography, enhancing the badge's professional appearance.](/uploads/Logos/Ecovadis_Logo.svg)![A stylish dark green circular logo featuring the bold white word "trace" in an elegant font, accompanied by "by isla" in smaller text below. The tagline "Measuring Scope 3 with" arches gently above, conveying a sense of commitment to environmental sustainability and industry progress.](/uploads/Logos/Trace.svg) ### What we’ve done - Offset 1,700+ tonnes of CO2 with [SkootEco](https://skoot.eco) - Planted 27,000+ trees. Recovered 4,000+ ocean plastic bottles - Supported global projects from renewable energy to forest preservation - Moved to a 100% renewable energy office - Cut packaging waste by 40% ### The results - EcoVadis Gold. 97th percentile. Top 5% of companies globally assessed. - TRACE carbon accredited ![Two women engaged in planting mangrove seedlings in a wetland area, surrounded by vibrant green young shoots emerging from dark, rich soil. They wear traditional clothing, showcasing intricate patterns and bright colours, as they skillfully nurture the growing plants.](/uploads/transforms/Images/Team-Culture/_924xAUTO_crop_center-center_90_none/Environment-2.png)![Two playful orangutans, one a juvenile with fluffy chestnut fur and curious gaze, cling to a sturdy branch amidst a lush green backdrop. Sunlight filters through the leaves, highlighting their rich textures and the gentle sway of the branches.](/uploads/transforms/Images/Team-Culture/_450xAUTO_crop_center-center_90_none/Environment-1.png) ## For Our Community ### We invest 10% of net profits into charities and DE&I in our industry. ![The phrase 'UNDER ONE SKY' is displayed prominently in bold, uppercase letters. The text is rendered in a vibrant sky blue against a stark black background, creating a striking contrast. The clean, sans-serif font conveys modernity and clarity, while the overall design evokes a sense of unity and openness.](/uploads/Logos/Under-One-Sky.png)![A bold typographic design featuring the phrase "PEOPLE LIKE US" in striking white letters against a contrasting black background. The text is creatively arranged within a variety of graphic textures, including diagonal stripes and polka dots, creating a dynamic and visually engaging composition.](/uploads/Logos/PLU-Logo-1.png)![](/uploads/Logos/Rpple.svg)![A minimalist logo for the Taylor Bennett Foundation, featuring bold black uppercase lettering against a crisp white background. The words 'TAYLOR BENNETT' are prominently displayed above 'FOUNDATION', creating a strong visual contrast and conveying a sense of professionalism and purpose.](/uploads/Logos/Frame-890-1-1.svg) ### What we do - Up to 30% reduced rates for charities - 10 years supporting Brixton Finishing School with mentorships, placements and training - Ongoing sponsorship and support for People Like Us and the Taylor Bennett Foundation - Fundraising, volunteering and pro-bono work with Under One Sky, London based charity striving to end homelessness across the UK and beyond ![A diverse group of ten individuals poses together in a narrow, bustling alley. They wear casual clothing, with a mix of bright and muted tones. The textured stone wall provides a contrasting backdrop. Sunlight highlights their relaxed stances, creating a vibrant atmosphere.](/uploads/transforms/Images/_1600xAUTO_crop_center-center_90_none/5077/42e55803-c762-4a67-ac07-f3df53e2b91a.jpg)![A group of five people posing for a cheerful selfie in a bustling urban area. The sun filters through trees, casting playful shadows on the pavement. They are casually dressed, exuding a relaxed vibe, with a lively backdrop of pedestrians and buildings.](/uploads/transforms/Images/_1200xAUTO_crop_center-center_90_none/OliGroup.jpeg)![A young man stands confidently on a bustling city street, wearing a playful pink sweatshirt adorned with cheerful smiley faces. Behind him, a cart filled with groceries contrasts with the vibrant red double-decker buses and historic architecture lining the road. Sunlight bathes the scene, enhancing the lively urban atmosphere.](/uploads/transforms/Images/Team-Culture/_1536xAUTO_crop_center-center_90_none/Nicho_4290.jpg) ## For Our Team ### We prioritise our team and nurture our culture to build a workplace people stay in. ![A logo for 'The Sunday Times Best Places to Work 2025', featuring bold aqua text against a white background. The title is elegantly positioned above 'Small Organisation' in smaller print, showcasing a professional and inviting design that highlights workplace excellence.](/uploads/Logos/BPTW_SMALL-GENERIC-JPG-1.png)![A vibrant logo featuring a large blue circle with bold white lettering stating 'LIVING WAGE'. Below, the word 'EMPLOYER' is displayed in a smaller font. Surrounding the blue circle are overlapping green, yellow, and orange circles, creating a dynamic and inclusive visual design.](/uploads/Logos/LW_Employer.png.webp_itokzC23yi05.png)![A bold graphic announcing 'Winner' in vibrant red, accompanied by the elegant black text 'campaign Best Places to Work 2026.' The design features the logo of Connor Broadley Benefits Consulting, rendered in a refined style that enhances the professional aesthetic.](/uploads/Logos/campaign_bptw2026Winner.png)![A bold graphic featuring the phrase "I AM NOT THE SALARY EMPLOYER" in striking black lettering against a vibrant purple and pink background. The design combines modern typography with a minimalist aesthetic, conveying a clear, assertive message about workplace values.](/uploads/Logos/Show-the-Salary.svg) ### What we do - Living Wage employer since 2023 - We Show the Salary employer - Pay gap data published and improving year on year - Some of the best benefits in the business ### The results - Sunday Times Best Places to Work 2025 - Campaign Best Places to Work 2025, 2026 - AIA Independent Agency Of the Year 2025 ![Three women pose closely together for a cheerful selfie, framed by lush greenery behind them. The first woman on the left has long, wavy blonde hair and bold red lips, wearing a navy jacket. The centre woman, with smooth fair hair, beams brightly. The woman on the right, in black attire with glasses, has flowing dark hair. Their warm smiles radiate joy.](/uploads/transforms/Images/Team-Culture/_1600xAUTO_crop_center-center_90_none/BupaWallEdited.jpg)![A cheerful group of eleven individuals poses for a photo in a vibrant outdoor setting. They are dressed in a mix of fashionable summer outfits, showcasing flowing dresses and stylish shorts. Behind them, a bright neon banner reads ‘Not Boring’, adding to the lively atmosphere.](/uploads/transforms/Images/Team-Culture/_1274xAUTO_crop_center-center_90_none/Awards-1.png)![An outdoor venue adorned with warm string lights, highlighted by a vibrant mural displaying colourful graphics and text that asks, "What's your health story?" The atmosphere is lively and inviting, with rustic wooden structures framing the grassy area filled with scattered seating.](/uploads/transforms/Images/Team-Culture/_1200xAUTO_crop_center-center_90_none/BupaWall2.jpg) ## Governance, Ethics & Accountability ### Since 2024, our ‘B Keepers’ have driven B Corp standards across the agency. ![The logo displays the acronym 'IMTB' in bold, modern typography, accompanied by the full name 'Influencer Marketing Trade Body' in a slimmer font. The stark contrast of navy blue against a crisp white background creates a professional and clean aesthetic, reflecting the contemporary nature of the influencer marketing industry.](/uploads/Logos/IMTB_Influencer_light.png)![A hexagonal badge featuring a stylised graphic with the words "Influencer Marketing Code of Conduct" prominently displayed in bold white text. Below, smaller letters display "ISBA" and "IMTB." The design is minimalistic, utilising a monochromatic colour scheme that emphasises clarity and professionalism.](/uploads/Logos/Code-of-Conduct-Logo-RGB_Mono_RGB-625x634-1.png) ### What we do - Screen suppliers against social and environmental criteria - Prioritise B Corp, local and sustainable partners - External DEI&B board ### The results - 80% of leadership are women - 26% of our team are from racially diverse backgrounds ![A vibrant group photo featuring a diverse assembly of individuals, standing together against a textured brick wall. Some hold a wooden plaque, while others strike playful poses. Their outfits range from casual to smart, showcasing an array of styles and colours, embodying a lively, collaborative atmosphere.](/uploads/transforms/Images/Team-Culture/_924xAUTO_crop_center-center_90_none/Goverance-1.png)![A vibrant scene at a marathon finish line, featuring a cheerful man in an orange shirt and navy shorts posing alongside a large pink pig mascot adorned with a purple vest promoting the National Deaf Children’s Society. In the background, a lively crowd of runners and supporters gather under bright blue skies, creating an atmosphere of celebration and camaraderie.](/uploads/transforms/Images/_888xAUTO_crop_center-center_90_none/Screenshot-2026-05-26-at-14.24.45.png) ## Spotlight ![A close-up portrait of a man with a well-groomed beard and stylish hairstyle, dressed in a light-coloured shirt. The background features a smooth gradient, transitioning from soft peach at the top to vibrant pink below, creating a warm and inviting atmosphere.](/uploads/transforms/Images/Team-Headshots/_450x535_crop_center-center_90_none/Sheeraz-Gulsher.png) ### Sheeraz Gulsher Co-Founder of People Like Us Outside of their exceptional campaign work. what truly sets the agency apart is their genuine commitment to diversity, equity & inclusion and this is thanks to its excellent leadership and transparency. ![A woman with dark curly hair, showcasing a radiant smile, sits against a gradient backdrop of soft pink and lavender hues. She wears a crisp white shirt with vertical blue stripes, complemented by a textured olive-green cardigan, enhancing a warm and inviting atmosphere.](/uploads/transforms/Images/Team-Headshots/_800x950_crop_center-center_90_none/Sereena.jpg) ### Sereena Abassi Director of People Experience & Social Impact At PrettyGreen, we see it as our duty to support our people not just at work, but in their lives. Our policies and benefits are designed to be innovative, responsive, and equitable, giving each person the support they need to thrive. This year, we created a fund to help colleagues with disabilities, ensuring everyone feels understood, included, and able to succeed. 01### B Corp and EcoVadis Gold certified 02### Net-zero journey since 2020 03### Living wage employer since 2023 04### Offset all emissions via SkootEco and Eden Reforestation 05### 10% of net profits invested into industry DE&I and charitable causes 06### Founding partner of Brixton Finishing School 07### Active supporter of People Like Us 08### Pro-bono work for Ripple suicide prevention charity 09### Regular volunteer days and yearly charity donations ## Ready to build fame that matters? [Drop Us a line Drop Us a line](https://itsprettygreen.com/contact)