--- title: "Avoiding inauthentic creator content with Millie Allen: Head of Marketing at Ocean Bottle" date: 2025-06-10T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/millie-allen-head-of-marketing-at-ocean-bottle" section: Podcasts --- ![A woman with blonde hair, styled in loose waves, sits in front of a sleek black microphone, engaged in conversation. Behind her, a vibrant green plant thrives in a minimalist grey pot, complemented by a trendy energy drink can. The warm wooden backdrop adds depth, while soft lighting enhances the inviting atmosphere.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-2.4.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/09PTyMpEXYMJBc3IlrcK2T)[Listen on Apple](https://podcasts.apple.com/us/podcast/how-to-really-be-authentic-in-influencer-marketing/id1738224380?i=1000712127699)[Listen on Amazon](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/d1170848-acc6-4fcb-b09f-95d45366934f/what-they-said-how-to-really-be-authentic-in-influencer-marketing-what-they-said-the-influencer-marketing-podcast-ep-11) The What They Said podcast is back to talk about everyone’s favourite Influencer buzzword, ***authenticity***. This week, [Sammy Albon](https://www.linkedin.com/in/sammyalbon/) sits down with [Millie Allen](https://www.linkedin.com/in/millie-allen-8551a2a9/?originalSubdomain=uk), Head of Marketing at Ocean Bottle – the award-winning reusable water bottle that reduces ocean-bound plastic – to chat about the trials of authenticity from purpose-led brands. Listen out in the episode for: 💥 Why Youtubers make savvier content for brand partnerships 💥 The measurement equation; changing the narrative on what success looks like in Influencer Marketing 💥 Avoiding the echo chamber of social media, by checking our bias and providing truly customer-first led content 💥 How you can help save the world in just a few clicks! Find out more about Ocean Bottle, or [buy your own here](https://oceanbottle.co). Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/millie-allen-head-of-marketing-at-ocean-bottle.md&title=Avoiding%20inauthentic%20creator%20content%20with%20Millie%20Allen%3A%20Head%20of%20Marketing%20at%20Ocean%20Bottle) ## In other news [News ![A vibrant logo featuring a gradient background transitioning from soft blue to warm orange, emblazoned with the text 'THE B IS SIMPLE' in bold, colourful lettering. Above, a playful cloud icon encloses the word 'PrettyGreen', while a black circle denotes B Corp certification, embodying a youthful and impactful brand image.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Web-Image.jpg) ### PrettyGreen Celebrates Second Annual B Corp Month March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.](https://itsprettygreen.com/latest/prettygreen-celebrates-second-annual-b-corp-month)[Podcasts ![A woman with shoulder-length auburn hair speaks intently into a microphone, set against a backdrop of textured wooden panels. The image features a bold blue and white text overlay that reads, 'AUDIENCE FIRST CREATOR STRATEGY,' accentuating the professional atmosphere.](/uploads/transforms/Images/Podcast/_625x577_crop_center-center_90_none/10-Website.png) ### Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.](https://itsprettygreen.com/podcasts/audience-first-social-strategy)[Podcasts ![A woman with long wavy auburn hair sits in a comfortable chair, her hands raised to her mouth as if surprised or thoughtful. The background features a softly lit room with purple hues, and a text overlay boldly states, 'Inclusive Marketing, How Not to Do It,' in striking red.](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/2.png) ### Inclusive Marketing with Lucy Edwards: Disability Advocate In the 8th and final episode of season 1, we explore the world of inclusive marketing with the one and only Lucy Edwards - Journalist, broadcaster, and disability advocate. Lucy shares the journey of losing her eyesight and discovering the joy of creating accessible video content for all.](https://itsprettygreen.com/podcasts/inclusive-marketing-how-not-to-do-it)