--- title: Integrated Campaigns On a Budget with Tails.Com date: 2025-01-10T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/integrated-campaigns-with-tails-com" section: Podcasts --- ![Two women sit side by side in a cozy podcast setting adorned with soft, warm lighting that transitions from yellow to purple in the background. The woman on the left, dressed in a vibrant red sweater, exudes a refined style with a delicate necklace, while the second woman, in a light-coloured knit sweater, sports stylish glasses. A microphone stands before them, inviting engaging conversation.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-6.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/2DEk0KfLzIgLyNikfpR3jf?si=43978fd8167d4c09)[Listen on Apple](https://podcasts.apple.com/us/podcast/how-to-get-consumer-tails-wagging-what-they-said-the/id1738224380?i=1000660415326)[Listen on Amazon](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/202a41b8-c3c7-46e6-b61f-e74bada3489e/what-they-said-true-crime-booktok-why-niche-influencer-audiences-matter-what-they-said-the-influencer-marketing-podcast-ep-5) In this episode of What They Said, Kezia Price and Sophie Van der Veken from Tails.com share how they’ve transformed their brand through strategic influencer marketing as part of integrated campaigns. From earning the trust of creators to being recognised as one of the top influencer-friendly brands at the BCreator Awards, Tails.com has redefined what it means to create authentic partnerships. **Collaborating on Integrated Campaigns** Kezia and Sophie discuss how their PR and performance teams joined forces as part of their influencer marketing strategy (with zero budget) to implement a holistic, full-funnel approach. By balancing earned media, strategic gifting, and paid partnerships, Tails.com ensures its integrated campaigns resonate at every stage of the customer journey. **Future of Influencer Marketing** The conversation highlights the importance of authenticity and relationship building. Tails.com’s focus on long-term ambassadors and seamless integration across platforms offers valuable insights for brands navigating this space. Share: showTooltip = false, 1500)"> Copied! 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