--- title: "Influencer Partnerships with Carla Freeman: Comedian, Actor & Creator" date: 2025-01-10T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/influencer-partnerships-navigating-authenticity" section: Podcasts --- ![A woman with long, dark hair and a subtle smile is shown against a softly lit, gradient background blending pink and blue hues. She wears a light-coloured sweater, adding warmth to the scene, which is framed by a prominent red corner featuring 'EP.3.' in bold letters.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-3.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/52wm9DIzGazhvopK7Lf3gi?si=3m8Yg9VMSFaTnXSLZRVfvw)[Listen on Apple](https://podcasts.apple.com/us/podcast/dame-judi-dench-carla-freeman-what-they-said-the/id1738224380?i=1000654068302)[Listen on Amazon](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/e3097d79-0d5d-47c0-9212-cf0f46eee6e9/what-they-said-dame-judi-dench-carla-freeman-what-they-said-the-influencer-marketing-podcast-ep-3) In the third episode of What They Said, Carla Freeman – comedian, actor, and creator – talks about the ups and downs of the influencer industry. From navigating burnout to understanding audience connection, Carla shares her unique perspective as both a mum and a creator. **Collaborating on Authentic Influencer Partnerships** Carla delves into the value of authenticity in influencer partnerships, encouraging brands to trust creators and avoid overly restrictive briefs. She highlights how long-term partnerships offer greater value for both brands and creators, creating deeper connections with audiences. **The Future of Creator Impact** Looking forward, Carla predicts the importance of fostering a sense of community and relatability through honest and joyful content. By focusing on engagement and emotional resonance, creators can continue building loyal audiences while staying true to their vision. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/influencer-partnerships-navigating-authenticity.md&title=Influencer%20Partnerships%20with%20Carla%20Freeman%3A%20Comedian%2C%20Actor%20%26%20Creator) ## In other news [News ![A young man with short brown hair and glasses stands against a backdrop of light, textured tiles. He wears a plain grey t-shirt, casually styled, and a delicate chain necklace. 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