--- title: "Influencer Marketing Strategy with Julia Swan: Hasbro EMEA Communications Manager" date: 2025-01-10T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/influencer-marketing-with-furby-at-christmas" section: Podcasts --- ![A close-up of a woman with smooth, medium-length hair illuminated by soft, diffused light, enhancing her radiant complexion. She is smiling, showcasing subtle makeup, against a pastel gradient background. The top corner has a bold red graphic marking "EP.4".](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-4.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/6H11IvAhnRfs1s1Qas46Fb?si=4c30e8a08d4b4149)[Listen on Apple](https://podcasts.apple.com/us/podcast/how-furby-hijacked-christmas-what-they-said-the/id1738224380?i=1000655805968)[Listen on Amazon](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/2390461f-742c-43b1-9e67-af640d003f80/what-they-said-how-furby-hijacked-christmas-what-they-said-the-influencer-marketing-podcast-ep-4) In this episode of What They Said, Julia Swan, EMEA Regional Communications Manager at Hasbro, shares how the global toy giant is revolutionising its influencer marketing strategy. From creating viral moments like the Furby Christmas tree – “[Furbtrees](https://itsprettygreen.com/work/furby-christmas-tree/)” – with PrettyGreen to building trust through strategic partnerships, Julia reveals how Hasbro integrates influencers into its full-funnel marketing. ### **Collaborating on Brand Authenticity** Julia explains how Hasbro balances brand messaging with an influencer’s authentic tone of voice. By involving creators in the ideation process, campaigns like Nerf x [Beta Squad](https://itsprettygreen.com/work/nerf-gelfire/) and Cluedo Murder on the Internet show the power of true collaboration in creating engaging, meaningful content. ### **Future of Marketing Integration** Julia discusses the growing importance of blending paid ads with influencer-created content to drive results while reducing production costs. As Hasbro leans further into platforms like TikTok, Julia highlights the value of testing, learning, and adapting to connect with audiences in new ways. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/influencer-marketing-with-furby-at-christmas.md&title=Influencer%20Marketing%20Strategy%20with%20Julia%20Swan%3A%20Hasbro%20EMEA%20Communications%20Manager) ## In other news [Podcasts ![A woman wearing a red and white checkered blouse gestures animatedly while seated in front of a microphone, surrounded by lush green plants. The background features vertical wooden panels, creating a modern and vibrant atmosphere, while bold text at the bottom reads, "THERE ARE NO DEPARTMENTS."](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/Thumbnail-2_Fiona-Bosman.jpg) ### Break department silos for success: Fiona Bosman, Global Brand Director at Bupa With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.](https://itsprettygreen.com/podcasts/fiona-bosman-global-brand-director-at-bupa)[New Work, Influencer & Social Marketing ### PrettyGreen appointed by Unilever Dove brands PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch.](https://itsprettygreen.com/latest/unilever)[Podcasts ![A woman with long, dark hair elegantly gazes at the camera, wearing a soft, cream-coloured sweater. She cradles a sleeping baby in her arms. The backdrop features a gradient of calming pastel hues, enhancing the warm, welcoming atmosphere of the scene.](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/4.png) ### Influencer Partnerships with Carla Freeman: Comedian, Actor & Creator This week we welcome Carla Freeman – comedian, actor, and creator – who talks about the ups and downs of the influencer industry. From navigating burnout to understanding audience connection, Carla shares her unique perspective as both a mum and a creator.](https://itsprettygreen.com/podcasts/influencer-partnerships-navigating-authenticity)[New Work ![Four male tennis players stand confidently in a striking formation against a dramatic black and white backdrop. The two leftmost players wear striking blue jackets adorned with 'Laver Cup' and 'Europe', while the others don vibrant red jackets marked with 'World'. The venue is illuminated with a moody ambience, emphasising the athletes' determination.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/LC25-Player_Announcement_WEB2_4player-750x500.jpg) ### PrettyGreen appointed Consumer PR Agency for Laver Cup 2026 PrettyGreen has been appointed as the Consumer PR agency for the Laver Cup 2026, returning to work on the global tennis event following its London debut in 2022.](https://itsprettygreen.com/latest/laver-cup)