--- title: "Inclusive Marketing with Lucy Edwards: Disability Advocate" date: 2025-01-09T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/inclusive-marketing-how-not-to-do-it" section: Podcasts --- ![A young woman with flowing auburn hair sits with her fingers delicately covering her mouth, revealing elegantly manicured nails. She is surrounded by a softly lit environment, where warm purple hues emanate from ambient lighting, contributing to a relaxed, contemporary atmosphere.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-8.jpg) Podcasts [Listen on Spotify](https://podcasters.spotify.com/pod/show/prettygreen)[Listen on Apple](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380)[Listen on Amazon](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/what-they-said) In the 8th and final episode of season 1, we explore the world of inclusive marketing with the one and only Lucy Edwards— journalist, broadcaster, and disability advocate. Lucy shares the journey of losing her eyesight and discovering the joy of creating accessible video content for all. **Collaborating on Inclusivity** Lucy discusses the challenges of working with brands and influencers from an accessibility perspective, stressing the need for screen reader-friendly documents and inclusive practices behind the scenes. She highlights the importance of consulting individuals with lived experiences to ensure accessibility efforts are both practical and meaningful. **The Future of Inclusive Marketing** We also explore how content creation is evolving, highlighting the growing importance of embedding accessibility, such as image descriptions and inclusive briefs, at every stage to ensure no one is left behind. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/inclusive-marketing-how-not-to-do-it.md&title=Inclusive%20Marketing%20with%20Lucy%20Edwards%3A%20Disability%20Advocate) ## In other news [Podcasts ![A woman with shoulder-length auburn hair speaks intently into a microphone, set against a backdrop of textured wooden panels. The image features a bold blue and white text overlay that reads, 'AUDIENCE FIRST CREATOR STRATEGY,' accentuating the professional atmosphere.](/uploads/transforms/Images/Podcast/_625x577_crop_center-center_90_none/10-Website.png) ### Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.](https://itsprettygreen.com/podcasts/audience-first-social-strategy)[News ![A vibrant logo featuring a gradient background transitioning from soft blue to warm orange, emblazoned with the text 'THE B IS SIMPLE' in bold, colourful lettering. Above, a playful cloud icon encloses the word 'PrettyGreen', while a black circle denotes B Corp certification, embodying a youthful and impactful brand image.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Web-Image.jpg) ### PrettyGreen Celebrates Second Annual B Corp Month March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.](https://itsprettygreen.com/latest/prettygreen-celebrates-second-annual-b-corp-month)[Podcasts ![A woman with long brown hair, wearing a beige cap and grey sweater, gestures animatedly while speaking into a microphone. She is set against a backdrop of wooden panels and vibrant plants, with brightly coloured mugs and decor that add a lively touch to the scene.](/uploads/transforms/Images/Podcast/_625x577_crop_center-center_90_none/9-Website-Thumbnail.png) ### Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee The "What They Said" influencer marketing podcast returns for season 2, and to celebrate PrettyGreen's recognition as a B Corp business, we sat down with India Rawlin, Head of Brand at TrueStart Coffee, to discuss how their accreditation as a B Corp reflects and shapes their communications.](https://itsprettygreen.com/podcasts/communicating-as-a-b-corp)