--- title: "Inclusive marketing with Jessica Joseph: Founder of Season 25" date: 2025-01-10T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/inclusive-marketing-are-black-influencers-paid-fairly" section: Podcasts --- ![A young woman with curly hair styled in a high ponytail sits with poise in a dimly lit space. She wears a black, textured top and delicate gold jewellery. A microphone is positioned in front of her, while a warm, gradient backdrop enhances the intimate atmosphere.](/uploads/transforms/Images/Podcast/_1182x665_crop_center-center_90_none/Episode-1.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/3USHMF2r5n6FQUpLJEH6NV?si=YRV_X_VgQWCf5hnREiWfTQ)[Listen on Apple](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380)[Listen on Amazon](https://amzn.eu/d/4DLPM2m) In this episode of What They Said, Sammy Albon is joined by Jessica Joseph, founder of Season 25, to discuss how the creator economy can become a more inclusive space. Jessica shares her journey from talent manager to agency founder and her mission to elevate underrepresented voices in influencer marketing. **Collaborating on Diversity** Jessica highlights the importance of inclusivity in campaigns, from fair pay for black creators to thoughtful outreach that aligns with a brand’s audience. She also shares stories of missteps in brand partnerships and how they can be avoided through better communication and respect for creators’ experiences. **Future of Inclusive Marketing** Looking ahead, Jessica emphasises the need for brands to work with agencies and creators who genuinely understand diverse audiences. By committing to long-term change rather than performative actions, the industry can foster a more equitable and authentic creator economy. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/inclusive-marketing-are-black-influencers-paid-fairly.md&title=Inclusive%20marketing%20with%20Jessica%20Joseph%3A%20Founder%20of%20Season%2025) ## In other news [Podcasts ![A woman wearing a red and white checkered blouse gestures animatedly while seated in front of a microphone, surrounded by lush green plants. The background features vertical wooden panels, creating a modern and vibrant atmosphere, while bold text at the bottom reads, "THERE ARE NO DEPARTMENTS."](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/Thumbnail-2_Fiona-Bosman.jpg) ### Break department silos for success: Fiona Bosman, Global Brand Director at Bupa With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.](https://itsprettygreen.com/podcasts/fiona-bosman-global-brand-director-at-bupa)[News, Digital PR ![A sleek gold laptop rests atop a wooden tray, displaying a detailed map of the UK on its screen. Beside it, a sturdy grey mug of steaming tea contrasts with rich, dark chocolate muffins on the tray. Soft, muted bedding creates a relaxed atmosphere, enhanced by gentle natural light.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Hero-image-Bensons-for-Beds-Sleep-Forecast.jpg) ### Helping Brits Track Nightly Rest With UK's First Sleep Forecast Brits love to talk about how they slept. Good night, bad night, wide awake at 3am, it’s often the first conversation of the day. So along with Bensons for Beds we asked a simple question: what if sleep was as forecastable as the weather?](https://itsprettygreen.com/latest/helping-brits-track-nightly-rest-with-uks-first-sleep-forecast)[Podcasts ![A woman with long wavy auburn hair sits in a comfortable chair, her hands raised to her mouth as if surprised or thoughtful. The background features a softly lit room with purple hues, and a text overlay boldly states, 'Inclusive Marketing, How Not to Do It,' in striking red.](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/2.png) ### Inclusive Marketing with Lucy Edwards: Disability Advocate In the 8th and final episode of season 1, we explore the world of inclusive marketing with the one and only Lucy Edwards - Journalist, broadcaster, and disability advocate. Lucy shares the journey of losing her eyesight and discovering the joy of creating accessible video content for all.](https://itsprettygreen.com/podcasts/inclusive-marketing-how-not-to-do-it)[News ![A man with light brown hair, wearing a grey denim jacket over a black t-shirt, stands confidently in an office. Behind him, decorative frames containing historic currency hang on the wall, while a modern sign of 'PrettyGreen' adds a contemporary touch to the space.](/uploads/transforms/Images/Team-Headshots/_650x600_crop_center-center_90_none/Mike-Blount.jpg) ### PrettyGreen Appoints Michael Blount as Integrated Business Director PrettyGreen has appointed Mike Blount as its first Integrated Business Director, strengthening its senior leadership team as the agency continues to evolve its integrated communications offer.](https://itsprettygreen.com/latest/michael-blount)