--- title: "Break department silos for success: Fiona Bosman, Global Brand Director at Bupa" date: 2025-07-31T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/fiona-bosman-global-brand-director-at-bupa" section: Podcasts --- ![A woman with chestnut hair casually gestures while speaking, wearing a vibrant red and white checked blouse. Behind her, lush green plants provide a natural touch against a backdrop of vertical wooden panels. A retro microphone is visible in the foreground, adding a dynamic element to the setting.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-2.6.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/2EuNTD6AxkVwPptQcRnNvH)[Listen on Apple](https://podcasts.apple.com/us/podcast/break-department-silos-for-success-what-they-said-the/id1738224380?i=1000720203364)[Listen on Amazon](https://www.amazon.co.uk/dp/B0CZ7B43FL?ref_=cm_sw_r_cp_ud_dp_TCFFXPBE0CQZE03BFH6D) This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa. With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing. A fierce advocate for breaking silos and putting 'people and their stories' at the heart of marketing, Fiona believes “there are no departments" when it comes to building truly successful strategies. In this episode, expect bold thinking and big takeaways, including: 💥 Why everyday stories have as much impact as celebrity ones 💥 The hidden cost of departmental silos in brand storytelling 💥 Why Influencer Marketing doesn’t work in isolation 💥 The power of consistency—and why authentic creators are rare 💥 Why raw, unpolished content is the future (and how to get your team comfortable with it) Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/fiona-bosman-global-brand-director-at-bupa.md&title=Break%20department%20silos%20for%20success%3A%20Fiona%20Bosman%2C%20Global%20Brand%20Director%20at%20Bupa) ## In other news [Podcasts ![A young woman with dark hair, wearing a denim jacket, is engaged in conversation at a podcast setup. Behind her, a vibrant green plant thrives in a grey pot, while colourful drinks are neatly arranged on shelves. 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Above, a playful cloud icon encloses the word 'PrettyGreen', while a black circle denotes B Corp certification, embodying a youthful and impactful brand image.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Web-Image.jpg) ### PrettyGreen Celebrates Second Annual B Corp Month March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.](https://itsprettygreen.com/latest/prettygreen-celebrates-second-annual-b-corp-month)