--- title: "Content Houses with Vicky McGee: Ex-Producer of the Wave House" date: 2025-01-10T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/content-houses-the-truth" section: Podcasts --- ![A young woman with long, flowing hair featuring blonde highlights, wears a leather jacket over a black top, seated in a modern studio. A microphone is positioned close to her, while a vibrant gradient backdrop transitions from purple to pink, creating a lively atmosphere.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-7.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/5LuPQ12Eox7jNWyjeruAVa?si=578cf08995b447b7)[Listen on Apple](https://podcasts.apple.com/us/podcast/the-truth-of-influencer-houses-what-they-said/id1738224380?i=1000662385100)[Listen on Amazon](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/c0fd4aba-6346-4031-96c2-1e86c4092eec/what-they-said-the-truth-of-influencer-houses-what-they-said-the-influencer-marketing-podcast-ep-7) In episode 7 of What They Said, Vicky McGee, ex-producer of The Wave House, takes us behind the scenes of one of the UK’s most talked-about content houses. She shares the highs and lows of her experience, from producing viral videos with millions of views to navigating burnout in a high-pressure environment. **What is a Content House?** We dive into what a content house actually is and the complexities of managing creators within them, discussing the challenges of maintaining authenticity on platforms like TikTok while juggling demanding production schedules. Vicky also shares insights on how brands can better support influencers during intense projects. **Future of Squad Mentality** Looking ahead, Vicky explores how brands are evolving the concept of content houses into smaller, more impactful experiences, like Jack Wills’ ski trips. She emphasises the importance of squad mentality, camaraderie, and creating authentic connections that resonate with audiences. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/content-houses-the-truth.md&title=Content%20Houses%20with%20Vicky%20McGee%3A%20Ex-Producer%20of%20the%20Wave%20House) ## In other news [News, Digital PR ![A sleek gold laptop rests atop a wooden tray, displaying a detailed map of the UK on its screen. Beside it, a sturdy grey mug of steaming tea contrasts with rich, dark chocolate muffins on the tray. Soft, muted bedding creates a relaxed atmosphere, enhanced by gentle natural light.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Hero-image-Bensons-for-Beds-Sleep-Forecast.jpg) ### Helping Brits Track Nightly Rest With UK's First Sleep Forecast Brits love to talk about how they slept. Good night, bad night, wide awake at 3am, it’s often the first conversation of the day. 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Think: a slick blend of Tinder meets LinkedIn – but make it influencer marketing.](https://itsprettygreen.com/podcasts/pairing-brands-and-passionate-fans-with-alex-payne-founder-ceo-the-influence-room)[Digital PR, New Work ![A grand historic building with a light-coloured façade, featuring ornate architectural details and large arched windows, stands under a clear blue sky. In the foreground, text overlay reads "PrettyGreen WELCOMES Priory", highlighted by a modern logo with a playful cloud design.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/pgWelcomePriory.jpg) ### PrettyGreen Appointed by Priory to Drive Digital PR Campaign for New Therapy-Led Residential Addiction Service, Flourish Creative communications agency PrettyGreen will support Priory’s digital PR and search visibility strategy for the launch and expansion of Flourish, a pioneering residential addiction treatment programme in the UK.](https://itsprettygreen.com/latest/prettygreen-appointed-by-priory-to-drive-digital-pr-campaign-for-new-therapy-led-residential-addiction-service-flourish)[Podcasts ![A woman with long wavy auburn hair sits in a comfortable chair, her hands raised to her mouth as if surprised or thoughtful. 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