--- title: "Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee" date: 2025-03-19T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/communicating-as-a-b-corp" section: Podcasts --- ![A woman with long brown hair wearing a soft yellow cap, stands beside a stylish arrangement of vibrant objects. Behind her, a plant flourishes with lush green leaves, while a round orange lamp adds a pop of colour. The setting features sleek shelves in a chic, contemporary style, enhancing the modern aesthetic.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-1.1.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/show/2HXcQc8b61cJlkTcT1KP9d)[Listen on Apple](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380)[Listen on Amazon](https://music.amazon.com/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/af3f98dd-3c17-4942-b866-9abf52e6cf35/what-they-said-communicating-as-a-b-corp-what-they-said-the-influencer-marketing-podcast-ep-9) The "What They Said" influencer marketing podcast returns for season 2 🎙️🎙️. To celebrate B Corp Month, we invited Gen B leader, [India Rawlin](https://www.linkedin.com/in/india-rawlin-274b2a137), Head of Brand at fellow B Corp, [TrueStart Coffee](https://www.truestartcoffee.com/), to come chat all things people, planet and performance. India challenges our very own coffee aficionado and pod host [Sammy Albon](https://www.linkedin.com/in/sammyalbon/) to a taste challenge, whilst discussing how their accreditation as a B Corp reflects and shapes their communications, including: - The priorities of creator collaboration as a B Corp. - Measuring environmental impact when every video view contributes for counting emissions. - Communicating the benefits of becoming a B Corp to customers and suppliers. - The impact of accreditation inside the business. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/communicating-as-a-b-corp.md&title=Communicating%20as%20a%20B%20Corp%20with%20India%20Rawlin%3A%20Head%20of%20Brand%20at%20TrueStart%20Coffee) ## In other news [News ![A vibrant logo featuring a gradient background transitioning from soft blue to warm orange, emblazoned with the text 'THE B IS SIMPLE' in bold, colourful lettering. Above, a playful cloud icon encloses the word 'PrettyGreen', while a black circle denotes B Corp certification, embodying a youthful and impactful brand image.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Web-Image.jpg) ### PrettyGreen Celebrates Second Annual B Corp Month March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.](https://itsprettygreen.com/latest/prettygreen-celebrates-second-annual-b-corp-month)[News ![A young man with short brown hair and glasses stands against a backdrop of light, textured tiles. He wears a plain grey t-shirt, casually styled, and a delicate chain necklace. The soft, natural light illuminates his friendly demeanor, enhancing the depth of the scene.](/uploads/transforms/Images/Team-Headshots/_650x600_crop_center-center_90_none/Jack-Davy-Headshot.jpg) ### PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative PrettyGreen has appointed Cannes Young Lions winner Jack Davy as Senior Creative, strengthening its growing Studio team and integrated creative offering.](https://itsprettygreen.com/latest/prettygreen-hires-jack-davy-senior-creative)[News ![Three individuals seated comfortably on a plush green couch in a contemporary space. The first, a man with glasses and a beige jacket, smiles warmly. Beside him, a woman in a denim dress exudes a relaxed charm. On the other side, a man in a dark jacket leans casually, completing the inviting scene.](/uploads/transforms/Images/Team-Culture/_650x600_crop_center-center_90_none/PinPoint_Image.jpg) ### PrettyGreen Acquires PinPoint Media PrettyGreen has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy.](https://itsprettygreen.com/latest/prettygreen-acquires-pinpoint-media)