--- title: "Cannes Special | Laura Donadio, Global Head of Influencer at Wild" date: 2025-06-16T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/cannes-special-laura-donadio-at-wild" section: Podcasts --- ![A woman with long brown hair and a radiant smile stands against a vibrant gradient background featuring speech bubbles and hashtags in various colours. She is dressed in a white sweater, conveying a warm and approachable vibe within the lively, social media-themed atmosphere.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Cannes-Special-2.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/22uCtY69ymO6vI7x5CgCb1)[Listen on Apple](https://podcasts.apple.com/us/podcast/a-revenue-first-influencer-strategy-what-they-said/id1738224380?i=1000713815992)[Listen on Amazon](https://www.amazon.co.uk/dp/B0CZ7B43FL?ref_=cm_sw_r_cp_ud_dp_TCFFXPBE0CQZE03BFH6D) Is your influencer marketing driving revenue — or just likes? Are you looking to drive clicks, and content creation, straight into sales? Unilever sent ripples through the industry when it announced in March 2025 that it would be investing half of all its ad spend in Influencer marketing. And, Wild, the natural, refillable bodycare brand, is one of its brands, adopting this influencer-first strategy; producing 5,000 pieces of content every quarter. In this episode, coming to you live from Cannes Lions Festival, host Sammy Albon talks to Laura Donadio, Global Head of Influencer & Partnerships at Wild, with a deep-dive into a conversion-led influencer strategy that supercharges the marketing funnel. Listen to this 20-min podcast, for insights into: 💥 Why you shouldn't use "exclusivity" clauses for Influencers 💥 Setting and hitting specific acquisition and revenue targets through influencer campaigns 💥 Leveraging “hidden” content strategies that feel native, not pushy 💥 Using influencers as a “test & learn” lab before product rollouts Challenging the limits of the creator economy with a smarter, performance-first mindset, if you're a DTC brand, managing paid social, or being challenged on awareness metrics, this episode is packed with tactical insights for marketers. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/cannes-special-laura-donadio-at-wild.md&title=Cannes%20Special%20%7C%20Laura%20Donadio%2C%20Global%20Head%20of%20Influencer%20at%20Wild) ## In other news [News ![A vibrant logo featuring a gradient background transitioning from soft blue to warm orange, emblazoned with the text 'THE B IS SIMPLE' in bold, colourful lettering. Above, a playful cloud icon encloses the word 'PrettyGreen', while a black circle denotes B Corp certification, embodying a youthful and impactful brand image.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Web-Image.jpg) ### PrettyGreen Celebrates Second Annual B Corp Month March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.](https://itsprettygreen.com/latest/prettygreen-celebrates-second-annual-b-corp-month)[Podcasts ![A young woman with dark hair, wearing a denim jacket, is engaged in conversation at a podcast setup. Behind her, a vibrant green plant thrives in a grey pot, while colourful drinks are neatly arranged on shelves. The words 'BE MORE HUMAN' are prominently displayed on a bright blue background, creating an inviting and modern atmosphere.](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/Thumbnail-2_Anni-Mueller.jpg) ### Be more human (and more manipulative) from Anni Mueller: Digital & Social Media Manager at innocent We chat with Anni Mueller, Digital & Social Media Manager at innocent, about why honesty, two-way conversation and "being more human" is integral to Influencer and digital strategies.](https://itsprettygreen.com/podcasts/anni-mueller-digital-and-social-media-manager-at-innocent)[Podcasts ![A woman with long brown hair, wearing a beige cap and grey sweater, gestures animatedly while speaking into a microphone. She is set against a backdrop of wooden panels and vibrant plants, with brightly coloured mugs and decor that add a lively touch to the scene.](/uploads/transforms/Images/Podcast/_625x577_crop_center-center_90_none/9-Website-Thumbnail.png) ### Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee The "What They Said" influencer marketing podcast returns for season 2, and to celebrate PrettyGreen's recognition as a B Corp business, we sat down with India Rawlin, Head of Brand at TrueStart Coffee, to discuss how their accreditation as a B Corp reflects and shapes their communications.](https://itsprettygreen.com/podcasts/communicating-as-a-b-corp)