--- title: "Building Brand Fame That Shows Up in Culture: Sally Barton, Mondelez" date: 2026-03-16T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/building-brand-fame-that-shows-up-in-culture" section: Podcasts --- ![A woman with long dark hair framed by soft waves smiles warmly while wearing white earbuds. She is positioned in front of a large window, which lets in natural light that gently illuminates her features. The blurred cityscape in the background hints at a bustling urban environment.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Brand-Visibility-Isnt-Fame.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/0ZEoDuCUP9M9abQCdoyUS8)[Listen on Apple](https://podcasts.apple.com/us/podcast/building-brand-fame-that-shows-up-in-culture-with/id1738224380?i=1000755931960)[Listen on Amazon](https://music.amazon.com/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/09e8d460-488c-46e5-8cf3-cdb2ab1cfa6d/what-they-said-building-brand-fame-that-shows-up-in-culture-with-sally-barton-at-mondelez) In this episode of *What They Said*, Sammy sits down with **Sally Barton**, **Director** of **Marketing Growth Strategy** at **Mondelez**, to explore what it really takes to build brand fame in modern marketing. From iconic brands like Cadbury and Oreo to the role of culture, nostalgia and influencer marketing, this conversation dives into how brands move beyond visibility and become truly famous. They discuss: - The difference between brand awareness and brand fame - Why brands need to participate in culture rather than chase it - The power of emotional brand memory - How global brands stay culturally relevant - The role creators and influencers play in shaping brand relevance If you're interested in brand strategy, cultural marketing and the future of brand building, this episode is packed with insight. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/building-brand-fame-that-shows-up-in-culture.md&title=Building%20Brand%20Fame%20That%20Shows%20Up%20in%20Culture%3A%20Sally%20Barton%2C%20Mondelez) ## In other news [News, Digital PR ![A sleek gold laptop rests atop a wooden tray, displaying a detailed map of the UK on its screen. Beside it, a sturdy grey mug of steaming tea contrasts with rich, dark chocolate muffins on the tray. Soft, muted bedding creates a relaxed atmosphere, enhanced by gentle natural light.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Hero-image-Bensons-for-Beds-Sleep-Forecast.jpg) ### Helping Brits Track Nightly Rest With UK's First Sleep Forecast Brits love to talk about how they slept. Good night, bad night, wide awake at 3am, it’s often the first conversation of the day. 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The background features vertical wooden panels, creating a modern and vibrant atmosphere, while bold text at the bottom reads, "THERE ARE NO DEPARTMENTS."](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/Thumbnail-2_Fiona-Bosman.jpg) ### Break department silos for success: Fiona Bosman, Global Brand Director at Bupa With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.](https://itsprettygreen.com/podcasts/fiona-bosman-global-brand-director-at-bupa)[New Work ![Four male tennis players stand confidently in a striking formation against a dramatic black and white backdrop. The two leftmost players wear striking blue jackets adorned with 'Laver Cup' and 'Europe', while the others don vibrant red jackets marked with 'World'. The venue is illuminated with a moody ambience, emphasising the athletes' determination.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/LC25-Player_Announcement_WEB2_4player-750x500.jpg) ### PrettyGreen appointed Consumer PR Agency for Laver Cup 2026 PrettyGreen has been appointed as the Consumer PR agency for the Laver Cup 2026, returning to work on the global tennis event following its London debut in 2022.](https://itsprettygreen.com/latest/laver-cup)[Podcasts ![A woman with shoulder-length auburn hair speaks intently into a microphone, set against a backdrop of textured wooden panels. The image features a bold blue and white text overlay that reads, 'AUDIENCE FIRST CREATOR STRATEGY,' accentuating the professional atmosphere.](/uploads/transforms/Images/Podcast/_625x577_crop_center-center_90_none/10-Website.png) ### Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.](https://itsprettygreen.com/podcasts/audience-first-social-strategy)