--- title: "Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group" date: 2025-04-07T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/audience-first-social-strategy" section: Podcasts --- ![A woman with long, auburn hair speaks passionately into a microphone, framed by a modern studio environment. The backdrop features textured wooden panels lit by soft purple lighting, enhancing the contemporary aesthetic. In the corner, a bold purple graphic displays "S2 E2".](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-2.1.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/show/2HXcQc8b61cJlkTcT1KP9d)[Listen on Apple](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380)[Listen on Amazon](https://music.amazon.com/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/what-they-said) The "What They Said" podcast is back with another sparkling, insight-packed episode 💅✨ This week, PrettyGreen's Influencer Strategy Lead and pod host [Sammy Albon](https://www.linkedin.com/in/sammyalbon/) dives headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, [Layla Hatia](https://www.linkedin.com/in/laylahatia) – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam. Expect plenty of juicy insights, including: - How Very developed an audience-led social strategy to bring to life its new 'Make it Sparkle' platform. - The 'hun filter' that helps choose creators with the right fashion-forward energy for every moment. - The power of micro-influencers to make the most of fast-moving TikTok trends. - How the Layla balances measuring success across engagement, brand, and sales impact. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/audience-first-social-strategy.md&title=Audience-First%20Social%20with%20Layla%20Hatia%3A%20Head%20of%20Consumer%20Influence%20at%20The%20Very%20Group) ## In other news [News, Digital PR ![A sleek gold laptop rests atop a wooden tray, displaying a detailed map of the UK on its screen. Beside it, a sturdy grey mug of steaming tea contrasts with rich, dark chocolate muffins on the tray. 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A prominent caption reads, "YouTube is an enabler for creators."](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Thumbnail-2_Nisha.jpg) ### How YouTube Creators Are Redefining Brand Partnerships: Nisha Mathews at Google Creative Works With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.](https://itsprettygreen.com/podcasts/how-youtube-creators-are-redefining-brand-partnerships-nisha-mathews-at-google-creative-works)[Thought Leadership, Digital PR ![A woman in a grey blazer stands confidently against a backdrop of blurred pedestrians, conveying a sense of urban life. Her light attire contrasts softly with the darker surroundings, while the motion of the rushing crowd adds a dynamic, lively atmosphere to the scene.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/image43.jpeg) ### PR Moves At the Speed of Emotion Fame is changing. And according to Louise Ali, Digital PR Business Director at PrettyGreen, brands that don’t adapt to that shift risk becoming background noise.](https://itsprettygreen.com/latest/pr-moves-at-the-speed-of-emotion)[Podcasts ![A close-up portrait of a woman with long, flowing brown hair and a subtle nose ring, set against a softly lit purple background that creates an inviting atmosphere. In the foreground, a playful black Furby toy, with large eyes and fluffy ears, sits beside a striking red text box that reads, 'HOW FURBY HIJACKED CHRISTMAS...'.](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/5.png) ### Influencer Marketing Strategy with Julia Swan: Hasbro EMEA Communications Manager Julia Swan, EMEA Regional Communications Manager at Hasbro, shares how the global toy giant is revolutionising its influencer marketing strategy. From creating viral moments like the Furby Christmas tree – “Furbtrees” – with PrettyGreen to building trust through strategic partnerships.](https://itsprettygreen.com/podcasts/influencer-marketing-with-furby-at-christmas)