--- title: "Be more human (and more manipulative) from Anni Mueller: Digital & Social Media Manager at innocent" date: 2025-07-08T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/podcasts/anni-mueller-digital-and-social-media-manager-at-innocent" section: Podcasts --- ![A young woman with dark hair sits in front of a stylish microphone, her denim jacket contrasting with the vibrant blue-lit background. A lush green plant and a bottle of orange drink rest on a black shelf, adding warmth to the modern interior.](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-2.5.jpg) Podcasts [Listen on Spotify](https://open.spotify.com/episode/6OUPjNUejLuu4HRhqkfmnM)[Listen on Apple](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380)[Listen on Amazon](https://www.amazon.co.uk/dp/B0CZ7B43FL?ref_=cm_sw_r_cp_ud_dp_TCFFXPBE0CQZE03BFH6D) Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks. Our host, [Sammy Albon,](https://www.linkedin.com/in/sammyalbon/) sat down with [Anni Mueller](https://www.linkedin.com/in/anni-mueller-5854121a4/), Digital & Social Media Manager at innocent, to talk about the brand’s unique approach to influencers, social media strategy and content; from staying honest and human, to always inviting conversation and collaboration from its drinkers (consumers, to those outside of Fruit Towers). Listen out in the episode for: 💥 The role of intrusive thoughts as part of your social media strategy 💥 Strategic approaches to Influencer, from B2C to B2B 💥 How to manipulate stakeholders too (in a really friendly and useful way, promise) 💥 Why “be more human” is the best advice Anni’s ever received - and Chat GPT won’t be coming for her job any time soon) 💥 Bonus: why innocent’s CEO is giving out advice on Domino’s orders Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/podcasts/anni-mueller-digital-and-social-media-manager-at-innocent.md&title=Be%20more%20human%20%28and%20more%20manipulative%29%20from%20Anni%20Mueller%3A%20Digital%20%26%20Social%20Media%20Manager%20at%20innocent) ## In other news [Podcasts ![A woman wearing a red and white checkered blouse gestures animatedly while seated in front of a microphone, surrounded by lush green plants. The background features vertical wooden panels, creating a modern and vibrant atmosphere, while bold text at the bottom reads, "THERE ARE NO DEPARTMENTS."](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/Thumbnail-2_Fiona-Bosman.jpg) ### Break department silos for success: Fiona Bosman, Global Brand Director at Bupa With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.](https://itsprettygreen.com/podcasts/fiona-bosman-global-brand-director-at-bupa)[New Work, Influencer & Social Marketing ### PrettyGreen appointed by Unilever Dove brands PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch.](https://itsprettygreen.com/latest/unilever)[Podcasts ![A woman with long brown hair, wearing a beige cap and grey sweater, gestures animatedly while speaking into a microphone. She is set against a backdrop of wooden panels and vibrant plants, with brightly coloured mugs and decor that add a lively touch to the scene.](/uploads/transforms/Images/Podcast/_625x577_crop_center-center_90_none/9-Website-Thumbnail.png) ### Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee The "What They Said" influencer marketing podcast returns for season 2, and to celebrate PrettyGreen's recognition as a B Corp business, we sat down with India Rawlin, Head of Brand at TrueStart Coffee, to discuss how their accreditation as a B Corp reflects and shapes their communications.](https://itsprettygreen.com/podcasts/communicating-as-a-b-corp)[News ![A young man with short brown hair and glasses stands against a backdrop of light, textured tiles. He wears a plain grey t-shirt, casually styled, and a delicate chain necklace. The soft, natural light illuminates his friendly demeanor, enhancing the depth of the scene.](/uploads/transforms/Images/Team-Headshots/_650x600_crop_center-center_90_none/Jack-Davy-Headshot.jpg) ### PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative PrettyGreen has appointed Cannes Young Lions winner Jack Davy as Senior Creative, strengthening its growing Studio team and integrated creative offering.](https://itsprettygreen.com/latest/prettygreen-hires-jack-davy-senior-creative)