# PrettyGreen Creative Communications and PR Marketing Agency > A Creative Communications Agency with big brand ambition and a boutique agency soul. Born in London and now operating worldwide, we exist to create fame that performs. The kind of fame that drives commercial return, builds brand relevance, and delivers measurable, lasting growth. > We believe that in an ever changing, always-on world, fame and fortune favours the brave. > > So, we partner with the ambitious. The bold. The curious. Brands that don’t just want to be seen, brands that want to perform. ## News - [PrettyGreen appoints Louise Ali to lead and expand Digital PR offering](https://itsprettygreen.com/latest/prettygreen-appoints-louise-ali-to-lead-and-expand-digital-pr-offering.md): PrettyGreen appoints Louise Ali as Digital PR Business DirectorCreative communications agency PrettyGreen has appointed Louise Ali as Digital PR Business... - [Steve Parker joins PrettyGreen to lead Social & Influencer](https://itsprettygreen.com/latest/steve-parker-joins-prettygreen-to-lead-social-influencer.md): A big new hire. A bigger ambition for Social & Influencer. Steve Parker joins PrettyGreen as Managing Partner, bringing serious experience in building social... - [PrettyGreen Welcomes Back Anna Golding as Business Director](https://itsprettygreen.com/latest/prettygreen-welcomes-back-anna-golding-as-business-director.md): Anna returns as Business Director, helping to lead the charge as we accelerate growth. - [‘Toy Story 5’ Isn't For Kids. It's A Warning for the Marketing Industry.](https://itsprettygreen.com/latest/toy-story-5-isnt-for-kids-its-a-warning-for-the-marketing-industry.md): We sell attention for a living. But how much of our own are we giving away? Tim Wickham, Senior Digital & Motion Designer for Pinpoint Media, part of... - [MADFest 2026 Marketing Trends: The Ideas That Matter For Brands](https://itsprettygreen.com/latest/madfest-2026-marketing-trends.md): We attended MADFest 2026 to hear the conversations shaping the future of marketing. This report brings together the ideas, trends and practical takeaways we... - [In Conversation with Lucy Mart: Why Consumer PR Has a Positioning Problem](https://itsprettygreen.com/latest/consumer-pr-has-a-positioning-problem.md): PrettyGreen's Chief Growth Officer, Lucy Mart, believes the industry's biggest challenge isn't creativity. It's positioning. - [PrettyGreen Selected by Polaroid to Launch Polaroid Go Generation 3 Experiential Campaign at Boardmasters Festival 2026](https://itsprettygreen.com/latest/prettygreen-to-launch-polaroid-go-generation-3-at-boardmasters-festival.md): PrettyGreen will develop and deliver Polaroid's experiential launch at Boardmasters Festival 2026, creating an immersive brand activation for the new Polaroid... - [Cannes Lions 2026: The Ideas Shaping Marketing's Next Chapter](https://itsprettygreen.com/latest/marketing-trends-cannes-lions-2026.md): Discover the biggest marketing trends from Cannes Lions 2026 in PrettyGreen's Cannes Takeaway Report. - [SXSW London 2026: Five Marketing Takeaways on AI, Community, Creativity, Trust and Leadership](https://itsprettygreen.com/latest/sxsw-london-2026-marketing-trends.md): SXSW London brought together some of the biggest voices in marketing, technology and culture. We unpack the five themes that shaped the conversation and what... - [B2B experiential events should combine creativity, connection, and commercial impact](https://itsprettygreen.com/latest/b2b-experiential-events-should-combine-creativity-connection-and-commercial-impact.md): Experiential plays an important role in B2B marketing, explains Adam Shoemark of PrettyGreen. It can deliver valuable emotional impact and proves the sector is... - [PrettyGreen Launches Ai Fame Tracker™](https://itsprettygreen.com/latest/prettygreen-launches-ai-fame-tracker.md): A new recommendation intelligence platform that provides visibility into whether brands are appearing in AI recommendation journeys, including ChatGPT, Claude,... - [PrettyGreen Appointed by Priory to Drive Digital PR Campaign for New Therapy-Led Residential Addiction Service, Flourish](https://itsprettygreen.com/latest/prettygreen-appointed-by-priory-to-drive-digital-pr-campaign-for-new-therapy-led-residential-addiction-service-flourish.md): 15 May 2026, London, UK - [PrettyGreen appointed Consumer PR Agency for Laver Cup 2026](https://itsprettygreen.com/latest/laver-cup.md): PrettyGreen has been appointed as the Consumer PR agency for the Laver Cup 2026, returning to work on the global tennis event following its London debut in... - [PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative](https://itsprettygreen.com/latest/prettygreen-hires-jack-davy-senior-creative.md): PrettyGreen has appointed Cannes Young Lions winner Jack Davy as Senior Creative, strengthening its growing Studio team and integrated creative offering. - [PrettyGreen appointed by Unilever Dove brands](https://itsprettygreen.com/latest/unilever.md): PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way... - [PrettyGreen Appoints Michael Blount as Integrated Business Director](https://itsprettygreen.com/latest/michael-blount.md): PrettyGreen has appointed Mike Blount as its first Integrated Business Director, strengthening its senior leadership team as the agency continues to evolve its... - [PrettyGreen Celebrates Second Annual B Corp Month](https://itsprettygreen.com/latest/prettygreen-celebrates-second-annual-b-corp-month.md): March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. - [PR Moves At the Speed of Emotion](https://itsprettygreen.com/latest/pr-moves-at-the-speed-of-emotion.md): Fame is changing. And according to Louise Ali, Digital PR Business Director at PrettyGreen, brands that don’t adapt to that shift risk becoming background... - [Helping Brits Track Nightly Rest With UK's First Sleep Forecast](https://itsprettygreen.com/latest/helping-brits-track-nightly-rest-with-uks-first-sleep-forecast.md): Brits love to talk about how they slept. Good night, bad night, wide awake at 3am, it’s often the first conversation of the day. - [PrettyGreen Acquires PinPoint Media ](https://itsprettygreen.com/latest/prettygreen-acquires-pinpoint-media.md): Thursday 15th January - [Bensons for Beds](https://itsprettygreen.com/latest/bensons-for-beds.md): We've been appointed as the new retained PR agency for Bensons for Beds following a competitive pitch. - [Bringing Audible's Adaptation Of Pride & Prejudice To Life](https://itsprettygreen.com/latest/bringing-audibles-adaptation-of-pride-prejudice-to-life.md): 2025 marks 250 years since the birth of Jane Austen. To celebrate Audible's adaptation of Jane Austen’s Pride and Prejudice, we reimagined Austen’s iconic... - [Launching PizzaExpress' new Specials Range](https://itsprettygreen.com/latest/launching-pizzaexpress-new-specials-range.md): Press Office & Creator Strategy to support the iconic restaurant taste coming to freezers across the country for the first time. - [How Mummy Pig Broke the Internet: Behind the Campaign That Captivated a Nation](https://itsprettygreen.com/latest/how-mummy-pig-broke-the-internet-behind-the-campaign-that-captivated-a-nation.md): Missed our PrettyGreen webinar, with Hasbro? Catch up on the viral sensation that had everyone—from Good Morning Britain to TikTok—talking. - [Join our LinkedIn Live Webinar: How Mummy Pig's Pregnancy Broke The Internet](https://itsprettygreen.com/latest/join-our-linkedin-live-webinar-how-mummy-pigs-pregnancy-broke-the-internet.md): Praised for its boldness, creativity, and cultural relevance — don't miss this opportunity to find out how Mummy Pig Broke the Internet. - [Journalists praise Mummy Pig's Pregnancy campaign as "the greatest marketing coup of the decade"](https://itsprettygreen.com/latest/journalists-praise-mummy-pigs-pregnancy-campaign-as-the-greatest-marketing-coup-of-the-decade.md): The PR industry and journalists alike are putting PrettyGreen in the spotlight, for the "iconic" Mummy Pig pregnancy campaign - said to have more coverage than... - [Sereena Abbassi Joins PrettyGreen as Director of People Experience & Social Impact](https://itsprettygreen.com/latest/sereena-abbassi-joins-prettygreen-as-director-of-people-experience-social-impact.md): At PrettyGreen, we believe culture isn’t a department—it’s the foundation. That’s why we’re thrilled to welcome Sereena Abbassi into a permanent leadership... ## Pages - [Ai Fame Tracker™](https://itsprettygreen.com/ai-fame-tracker.md) - [+ventures](https://itsprettygreen.com/ventures.md) - [Purpose & Impact](https://itsprettygreen.com/purpose.md) - [Our People](https://itsprettygreen.com/who-we-are.md) - [Hall of Fame](https://itsprettygreen.com/hall-of-fame.md) - [Contact](https://itsprettygreen.com/contact.md) - [About Us](https://itsprettygreen.com/about-us.md) - [Our Work](https://itsprettygreen.com/work.md) - [Latest](https://itsprettygreen.com/latest.md) ## Podcasts - [Premium, but Personal: How Heritage Brands Stay Culturally Relevant](https://itsprettygreen.com/podcasts/building-premium-brands-with-carly-burford-from-peroni.md): Carly Burford, Global Brand Director, Peroni Nastro Azzuro - [Building Brand Fame That Shows Up in Culture: Sally Barton, Mondelez](https://itsprettygreen.com/podcasts/building-brand-fame-that-shows-up-in-culture.md): With years of experience leading strategy for some of the world’s most recognisable brands, Sally shares insights into how brands like Cadbury and Oreo stay... - [How YouTube Creators Are Redefining Brand Partnerships: Nisha Mathews at Google Creative Works](https://itsprettygreen.com/podcasts/how-youtube-creators-are-redefining-brand-partnerships-nisha-mathews-at-google-creative-works.md): With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world... - [Break department silos for success: Fiona Bosman, Global Brand Director at Bupa](https://itsprettygreen.com/podcasts/fiona-bosman-global-brand-director-at-bupa.md): With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in... - [Be more human (and more manipulative) from Anni Mueller: Digital & Social Media Manager at innocent](https://itsprettygreen.com/podcasts/anni-mueller-digital-and-social-media-manager-at-innocent.md): We chat with Anni Mueller, Digital & Social Media Manager at innocent, about why honesty, two-way conversation and "being more human" is integral to Influencer... - [Cannes Special | How to launch a brand on TikTok Shop](https://itsprettygreen.com/podcasts/cannes-special-lucy-edwards-nora-zukauskaite.md): Cannes Special | Lucy Edwards & Nora Zukauskaite - [Cannes Special | Laura Donadio, Global Head of Influencer at Wild](https://itsprettygreen.com/podcasts/cannes-special-laura-donadio-at-wild.md): Cannes Special | Laura Donadio - [Avoiding inauthentic creator content with Millie Allen: Head of Marketing at Ocean Bottle](https://itsprettygreen.com/podcasts/millie-allen-head-of-marketing-at-ocean-bottle.md): We chat with Millie Allen, Head of Marketing at Ocean Bottle about the challenges and opportunities of being a purpose-led brand in a world of content creators. - [Pairing Brands and Passionate Fans with Alex Payne: Founder & CEO, The Influence Room](https://itsprettygreen.com/podcasts/pairing-brands-and-passionate-fans-with-alex-payne-founder-ceo-the-influence-room.md): We chat with Alex Payne, Founder & CEO of the Influence Room, about the matchmaking magic behind connecting brands with creators who genuinely love them. - [Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group](https://itsprettygreen.com/podcasts/audience-first-social-strategy.md): We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator... - [Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee](https://itsprettygreen.com/podcasts/communicating-as-a-b-corp.md): The "What They Said" influencer marketing podcast returns for season 2, and to celebrate PrettyGreen's recognition as a B Corp business, we sat down with India... - [Inclusive marketing with Jessica Joseph: Founder of Season 25](https://itsprettygreen.com/podcasts/inclusive-marketing-are-black-influencers-paid-fairly.md): In the first episode of the What They SaidInfluncer Marketing podcast Jessica Joseph, founder of Season 25, discusses how the creator economy can become a more... - [Marketing Strategy with Ted Robinson: CMO of Grind](https://itsprettygreen.com/podcasts/marketing-strategy-with-grind-cmo.md): Ted Robinson, CMO at Grind, shares how the brand has evolved from a single café in Shoreditch to a household name in the coffee industry. - [Influencer Partnerships with Carla Freeman: Comedian, Actor & Creator](https://itsprettygreen.com/podcasts/influencer-partnerships-navigating-authenticity.md): This week we welcome Carla Freeman – comedian, actor, and creator – who talks about the ups and downs of the influencer industry. - [Influencer Marketing Strategy with Julia Swan: Hasbro EMEA Communications Manager](https://itsprettygreen.com/podcasts/influencer-marketing-with-furby-at-christmas.md): Julia Swan, EMEA Regional Communications Manager at Hasbro, shares how the global toy giant is revolutionising its influencer marketing strategy. - [Niche Influencer Strategy with Beth Heard: Head of Talent](https://itsprettygreen.com/podcasts/niche-influencer-strategy.md): Beth Heard, Head of Talent at Sixteenth, shares how creators can stay ahead in a rapidly changing influencer landscape. - [Integrated Campaigns On a Budget with Tails.Com](https://itsprettygreen.com/podcasts/integrated-campaigns-with-tails-com.md): Kezia Price and Sophie Van der Veken from Tails.com share how they’ve transformed their brand through strategic influencer marketing as part of integrated... - [Content Houses with Vicky McGee: Ex-Producer of the Wave House](https://itsprettygreen.com/podcasts/content-houses-the-truth.md): Vicky McGee, ex-producer of The Wave House, takes us behind the scenes of one of the UK’s most talked-about content houses. - [Inclusive Marketing with Lucy Edwards: Disability Advocate](https://itsprettygreen.com/podcasts/inclusive-marketing-how-not-to-do-it.md): In the 8th and final episode of season 1, we explore the world of inclusive marketing with the one and only Lucy Edwards - Journalist, broadcaster, and... ## Policies - [Cookie Policy](https://itsprettygreen.com/cookie-policy.md): Last updated: 31/10/2025This Cookie Policy explains how PRETTYGREENTHINGS LIMITED (“we”, “us”, “our”) uses cookies and similar technologies when you visit our... - [Terms & Conditions of Use](https://itsprettygreen.com/terms-conditions-of-use.md): INTRODUCTION These terms of use apply to the use of the PrettyGreen website. They essentially say that you must behave appropriately and responsibly whilst... - [Privacy Policy](https://itsprettygreen.com/privacy-policy.md): This privacy policy explains how we process your personal data when you use our website (https://itsprettygreen.com) (“Website”) in order to provide you with... ## Projects - [Bupa Global](https://itsprettygreen.com/work/bupa-global-summit-madrid.md): Uniting global brokers through a high-impact flagship summit in Madrid - [Knoops](https://itsprettygreen.com/work/knoops-scaling-online-sales.md): Scaling Online Sales - [Planthood](https://itsprettygreen.com/work/planthood-growing-the-customer-base.md): Growing the Customer Base - [FaceGym](https://itsprettygreen.com/work/facegym-boosting-performance-across-channels.md): Boosting Performance across Channels - [innocent Drinks](https://itsprettygreen.com/work/innocent-drinks-spicy-shots-launch.md): From Calm to Chaos - Spicy Shots Launch - [Sky Kids](https://itsprettygreen.com/work/sky-kids-ready-eddie-go-christmas-campaign.md): Silent Night, Gentle Light - [Homesense](https://itsprettygreen.com/work/homesense-the-gift-shift.md): Turning the Christmas gifting imbalance into a national debate - [Homesense](https://itsprettygreen.com/work/homesense-the-great-cushion-debate.md): The Great Cushion Debate - [innocent](https://itsprettygreen.com/work/innocent-kids-juicy-water-launch.md): Launching with an integrated national campaign - [Audible](https://itsprettygreen.com/work/audible-ministry-of-makers.md): Orwellian Reawakening: Big Brother is Trending - [PizzaExpress](https://itsprettygreen.com/work/pizzaexpress-earn-your-stripes.md): Making Pizza Express famous as the go to dining option - [HeyDude](https://itsprettygreen.com/work/heydude-in-her-shoes.md): Repositioning HeyDude to unlock a new Gen Z audience - [Bensons for Beds](https://itsprettygreen.com/work/bensons-for-beds-sleep-forecast.md): Revealing the factors keeping Brits awake at night - [Tesco](https://itsprettygreen.com/work/tesco-club-card.md): An immersive, nostalgic clubbing experience to celebrate 30 years of rewards - [Lebara](https://itsprettygreen.com/work/lebara-smarter-cuts.md): Driving fame on Budget Day for MVNO Lebara - [Just Eat](https://itsprettygreen.com/work/just-eat-hey-u-up.md): A bold experiential activation during Freshers Week - [Bupa](https://itsprettygreen.com/work/bupa-picture-of-health.md): Repositioning Bupa as a health brand - [Hasbro](https://itsprettygreen.com/work/hasbro-mummy-pigs-pregnancy-breaks-the-internet.md): Mummy Pig's Pregnancy Breaks the Internet - [Hasbro](https://itsprettygreen.com/work/hasbro-daddy-pig-marathon.md): Daddy Pig Runs the London Marathon for George - [Smyths Toys](https://itsprettygreen.com/work/hasbro-daddy-pig-marathon-2.md): Making Smyths the retail destination for Toy Story 5 - [Disney](https://itsprettygreen.com/work/disney-100-the-landmarks.md): Disney 100: The Landmarks - [Optimum Nutrition](https://itsprettygreen.com/work/optimum-nutrition-channel-more.md): Challenging sports marketing stereotypes with an English Channel relay - [Amazon Music](https://itsprettygreen.com/work/amazon-music-the-podcast-show-party.md): The Podcast Show Party ## Services - [Digital PR](https://itsprettygreen.com/services/digital-pr.md) - [Experiential Marketing & Event Production](https://itsprettygreen.com/services/experiential-marketing-event-production.md): The best experiences are bigger than the moment. So, we manage every detail from concept to execution, embedding content from the outset to ensure every... - [PR & Digital PR](https://itsprettygreen.com/services/pr.md): We don’t chase headlines. We shape the conversation. Because the strongest brands earn their place through stories that land, build relevance, and generate... - [Talent & Brand Ambassador](https://itsprettygreen.com/services/talent-brand-ambassador.md): Audiences expect authenticity. The best ambassadors don’t just extend reach, they transfer credibility. - [Content Production](https://itsprettygreen.com/services/content-production.md): Algorithms reward content built for the platform, not adapted for it. We design content from the platform up. You get content too good not to share. - [Social Media & Influencer Marketing](https://itsprettygreen.com/services/social-media-influencer-marketing.md): Social is where brands earn attention or lose relevance. We create content that stops thumbs mid-scroll and build influencer partnerships that drive real... - [Paid Social](https://itsprettygreen.com/services/paid-social.md): Precise targeting. Content people actually stop for. Measurable commercial return. We know what matters to your bottom line and we know how to turn clicks into... - [Paid Search & PPC](https://itsprettygreen.com/services/paid-search-ppc.md): Right audience + right time = real results. We put your brand in front of customers when they’re ready to buy, so your budget works hard and delivers...