--- title: PrettyGreen appointed by Unilever Dove brands date: 2026-04-16T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://itsprettygreen.com/latest/unilever" section: News --- ![The Dove logo features an elegant cursive font in deep blue, spelling out "Dove". Below, a gentle, stylised dove icon in soft gold gracefully complements the text, set against a clean, white background that radiates simplicity and calmness.](/uploads/transforms/Images/Latest/New-Client-Wins/_1920x1080_crop_center-center_90_none/Dove.jpg) New Work, Influencer & Social Marketing ### PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch. The partnership reflects a growing shift in how global brands are approaching marketing, with influencer and social no longer siloed but central to driving both brand fame and measurable business impact. PrettyGreen will manage micro-influencer campaigns and TikTok Shop activity across Dove brands, working closely with Unilever to drive engagement, brand growth and online sales, kicking off the collaboration with a debut campaign for Dove. Jennifer Bibby, Assistant Brand Manager at Dove, commented: “PrettyGreen impressed us with their cultural understanding, creativity and channel fluency. Their integrated approach across social, influencer and ecommerce, paired with a strong feel for our brands, made them the right partner to accelerate our ambition in 2026. We’re excited to see the impact of our first campaign together for Dove.” Sarah Henderson, Managing Director at PrettyGreen, said: “We’re incredibly proud to be partnering with such a powerhouse. Unilever’s brands are culturally defining and purpose-driven, which is a dream for us. With a new multi-channel remit that spans everything from influencer storytelling to TikTok Shop, we’re gearing up for a huge year, starting with a standout moment for Dove.” She added: “This is about building connected ecosystems where creators, communities and commerce work together seamlessly. Influencer has evolved into a genuine growth driver, and our role is to make sure that impact is both culturally relevant and commercially effective.” Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/latest/unilever.md&title=PrettyGreen%20appointed%20by%20Unilever%20Dove%20brands) ## In other news [Digital PR, New Work ![A grand historic building with a light-coloured façade, featuring ornate architectural details and large arched windows, stands under a clear blue sky. In the foreground, text overlay reads "PrettyGreen WELCOMES Priory", highlighted by a modern logo with a playful cloud design.](/uploads/transforms/Images/_650x600_crop_center-center_90_none/pgWelcomePriory.jpg) ### PrettyGreen Appointed by Priory to Drive Digital PR Campaign for New Therapy-Led Residential Addiction Service, Flourish Creative communications agency PrettyGreen will support Priory’s digital PR and search visibility strategy for the launch and expansion of Flourish, a pioneering residential addiction treatment programme in the UK.](https://itsprettygreen.com/latest/prettygreen-appointed-by-priory-to-drive-digital-pr-campaign-for-new-therapy-led-residential-addiction-service-flourish)[Podcasts ![A woman with long, dark hair elegantly gazes at the camera, wearing a soft, cream-coloured sweater. She cradles a sleeping baby in her arms. The backdrop features a gradient of calming pastel hues, enhancing the warm, welcoming atmosphere of the scene.](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/4.png) ### Influencer Partnerships with Carla Freeman: Comedian, Actor & Creator This week we welcome Carla Freeman – comedian, actor, and creator – who talks about the ups and downs of the influencer industry. From navigating burnout to understanding audience connection, Carla shares her unique perspective as both a mum and a creator.](https://itsprettygreen.com/podcasts/influencer-partnerships-navigating-authenticity)[Podcasts ![A woman with brown hair tied back sits comfortably on a brown leather sofa, gently touching her neck. She wears a black, oversized sweater and gold hoop earrings. A microphone stands nearby as vibrant purple and pink lighting creates a dynamic backdrop, highlighting the text 'TRUE CRIME VS. BOOKTOK' in bold red.](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/6.png) ### Niche Influencer Strategy with Beth Heard: Head of Talent Beth Heard, Head of Talent at Sixteenth, shares how creators can stay ahead in a rapidly changing influencer landscape. From building meaningful long-term strategies to harnessing content as a part of niche influencer strategy.](https://itsprettygreen.com/podcasts/niche-influencer-strategy)