--- title: PrettyGreen Selected by Polaroid to Launch Polaroid Go Generation 3 Experiential Campaign at Boardmasters Festival 2026 date: 2026-07-20T15:49:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/latest/prettygreen-to-launch-polaroid-go-generation-3-at-boardmasters-festival" section: News --- ![](/uploads/transforms/Images/Latest/_1200x675_crop_center-center_90_none/Polaroid-GoGen-3-Camera.png) New Work, Experiential & Events **PrettyGreen has been appointed by Polaroid to develop and deliver the experiential launch campaign for the new Polaroid Go Generation 3 instant camera at Boardmasters Festival 2026.** Following a competitive pitch, PrettyGreen will create Polaroid's festival activation as part of the brand's global *The Best of Summer is Analogue* campaign. Launching this summer, the campaign celebrates analogue photography, encouraging people to capture and print real moments rather than simply posting them online. ## Bringing analogue photography to Boardmasters Festival Held annually in Newquay, Cornwall, Boardmasters is one of the UK's best-known music and surf festivals, making it the ideal setting to introduce Polaroid Go Generation 3 to a new generation of consumers. Working together, Polaroid and PrettyGreen will create an experience that reflects the spirit of an analogue summer, connecting festival audiences with the campaign through shared moments and hands-on interaction with the new camera. PrettyGreen is responsible for campaign strategy, creative development, experience design, production and on-site delivery. ### Adam Shoemark, Client Services Director, Experiential at PrettyGreen, said: "Polaroid is one of the world's most recognisable brands, so it's a privilege to be trusted with this launch following a competitive pitch. ‘The Best of Summer is Analogue’ feels especially relevant today. As more people look to reconnect with what real life has to offer, there's a growing appetite for shared experiences that happen away from screens. Boardmasters is the perfect place to bring that idea to life". ### Ineke Bontje, Senior Global Retail, Trade Marketing & Brand Experience Manager at Polaroid, added: "PrettyGreen impressed us with their strategic thinking, creative approach and understanding of both our brand and audience. The team demonstrated a clear vision for how[ experiential](https://itsprettygreen.com/services/experiential-marketing-event-production) could bring the Polaroid Go Generation 3 and our *The Best of Summer is Analogue* campaign to life in a way that feels authentic for the next generation of consumers. We're excited to work together on this important launch." Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/latest/prettygreen-to-launch-polaroid-go-generation-3-at-boardmasters-festival.md&title=PrettyGreen%20Selected%20by%20Polaroid%20to%20Launch%20Polaroid%20Go%20Generation%203%20Experiential%20Campaign%20at%20Boardmasters%20Festival%202026) ## In other news [Thought Leadership ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/2da57e22-df0c-400a-9288-19ede7bdc922.png) ### Cannes Lions 2026: The Ideas Shaping Marketing's Next Chapter Discover the biggest marketing trends from Cannes Lions 2026 in PrettyGreen's Cannes Takeaway Report. From AI and creativity to trust, community and brand building, explore the ideas shaping marketing's next chapter and what they mean for brands.](https://itsprettygreen.com/latest/marketing-trends-cannes-lions-2026)[Thought Leadership, Experiential & Events ![Two hands gently pressing against a wall illuminated by a vibrant display of circular lights in various colours: bright green, blue, and red. The hands are silhouetted against the dark background, creating a striking contrast that enhances the luminescent glow of the buttons.](/uploads/transforms/Images/Latest/_650x600_crop_center-center_90_none/ChatGPT-Image-Jun-22-2026-at-05_55_05-PM.png) ### B2B experiential events should combine creativity, connection, and commercial impact Experiential plays an important role in B2B marketing, explains Adam Shoemark of PrettyGreen. It can deliver valuable emotional impact and proves the sector is as creative as its B2C cousin.](https://itsprettygreen.com/latest/b2b-experiential-events-should-combine-creativity-connection-and-commercial-impact)