--- title: PrettyGreen appoints Louise Ali to lead and expand Digital PR offering date: 2026-09-24T15:34:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/latest/prettygreen-appoints-louise-ali-to-lead-and-expand-digital-pr-offering" section: News --- ![](/uploads/transforms/Images/Latest/_1920x1080_crop_center-center_90_none/Untitled-design-40.png) Digital PR, News PrettyGreen appoints Louise Ali as Digital PR Business Director Creative communications agency PrettyGreen has appointed Louise Ali as Digital PR Business Director to shape and grow its [Digital PR](https://itsprettygreen.com/services/digital-pr) offering, strengthening the agency's integrated approach to PR, Digital PR, SEO and earned media. Ali will play a key role in the continued growth of the agency following a series of new business wins and market expansion. ## Expanding PrettyGreen's Digital PR offering Louise will lead the agency's continued expansion into Digital PR, helping clients build online visibility, strengthen brand authority and deliver measurable impact through search. Working closely with PrettyGreen's senior leadership team and client teams, she will develop insight-led campaigns that combine creative communications with SEO strategy, earning high-quality media coverage and driving meaningful business outcomes. Her appointment reflects growing client demand for integrated campaigns that deliver both brand impact and measurable search performance, further strengthening PrettyGreen's creative communications offering. ## Bringing award-winning Digital PR expertise With more than 18 years' experience across marketing, branding and PR, Louise has spent the last decade building and leading Digital PR teams from the ground up at agencies including Verve Search, Yard Digital and Honcho. Her expertise lies in combining communications, creativity and SEO strategy to help brands including GoCompare, Expedia, Sage and VisitScotland grow their online visibility and organic performance. Her work has earned more than 50 industry awards, including the Global Digital PR Awards and the UK Search Awards. A people-first approach has been central to Louise's career, shaping both her leadership style and campaign strategy. Passionate about developing young talent, she is recognised for building high-performing teams where people thrive – an approach that closely aligns with PrettyGreen's values and culture. ## Strengthening the connection between creativity and search **Louise Ali, Digital PR Business Director at PrettyGreen, commented:** *"My focus will be to shape and grow our Digital PR offering, helping to elevate clients' online visibility and commercial impact through search-led storytelling. I'm looking forward to proving what's possible when earned media and digital strategies work seamlessly together. PrettyGreen's purpose-led vision, unity and energy really resonate with me and I can't wait to get stuck in."* **Sarah Henderson, Co-Managing Director at PrettyGreen, added:** *"We're thrilled to welcome Lou to the team. Her experience will be invaluable as we continue to expand the services we offer to clients, who increasingly need campaigns that combine creativity with measurable search performance. Louise has an impressive track record of delivering SEO-conscious campaigns that earn high-authority media coverage and valuable links, while her passion for developing talent perfectly aligns with our values."* PrettyGreen's Digital PR offering combines creative storytelling, media relations and SEO expertise to help brands improve organic search and AI visibility and build long-term brand authority. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://itsprettygreen.com/latest/prettygreen-appoints-louise-ali-to-lead-and-expand-digital-pr-offering.md&title=PrettyGreen%20appoints%20Louise%20Ali%20to%20lead%20and%20expand%20Digital%20PR%20offering) ## In other news [News ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/ChatGPT-Image-Sep-30-2026-at-06_05_10-PM.png) ### PrettyGreen invests in Social and Influencer Marketing team with Senior Promotions PrettyGreen strengthens its Social and Influencer team with two senior promotions, Issy Selby steps up to Director of Social and Influencer and Olly Reeves moves into a dedicated Social Creative role, following continued growth in the Social and Influencer business.](https://itsprettygreen.com/latest/prettygreen-invests-in-social-and-influencer-marketing-team-with-two-senior-promotions)[News ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Steve_Parker_Incoming_Managing_Partner_SocialInfluencer_PrettyGreen.jpeg) ### Steve Parker joins PrettyGreen to lead Social & Influencer A big new hire. A bigger ambition for Social & Influencer. Steve Parker joins PrettyGreen as Managing Partner, bringing serious experience in building social and creator businesses – and helping us take the next step in making Fame That Performs.](https://itsprettygreen.com/latest/steve-parker-joins-prettygreen-to-lead-social-influencer)[Thought Leadership ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/ChatGPT-Image-Aug-14-2026-at-01_47_01-PM.png) ### β€˜Toy Story 5’ Isn't For Kids. It's A Warning for the Marketing Industry. We sell attention for a living. But how much of our own are we giving away? Tim Wickham, Senior Digital & Motion Designer for Pinpoint Media, part of PrettyGreen looks at what Toy Story 5 gets right about screens, boredom and the ideas that happen when we switch off.](https://itsprettygreen.com/latest/toy-story-5-isnt-for-kids-its-a-warning-for-the-marketing-industry)[Thought Leadership ![](/uploads/transforms/Images/Latest/_650x600_crop_center-center_90_none/ChatGPT-Image-Jul-22-2026-at-04_54_43-PM.png) ### MADFest 2026 Marketing Trends: The Ideas That Matter For Brands We attended MADFest 2026 to hear the conversations shaping the future of marketing. This report brings together the ideas, trends and practical takeaways we think marketers should be paying attention to.](https://itsprettygreen.com/latest/madfest-2026-marketing-trends)[Thought Leadership, PR ![](/uploads/transforms/Images/Latest/_650x600_crop_center-center_90_none/Lucy_Mart_Headshot_650x600_with_headroom.jpg) ### In Conversation with Lucy Mart: Why Consumer PR Has a Positioning Problem PrettyGreen's Chief Growth Officer, Lucy Mart, believes the industry's biggest challenge isn't creativity. It's positioning. Read her take on why Consumer PR needs to stop talking about coverage and start talking about commercial growth.](https://itsprettygreen.com/latest/consumer-pr-has-a-positioning-problem)[New Work, Experiential & Events ![](/uploads/transforms/Images/Latest/_650x600_crop_center-center_90_none/Polaroid-GoGen-3-Camera.png) ### PrettyGreen Selected by Polaroid to Launch Polaroid Go Generation 3 Experiential Campaign at Boardmasters Festival 2026 PrettyGreen will develop and deliver Polaroid's experiential launch at Boardmasters Festival 2026, creating an immersive brand activation for the new Polaroid Go Generation 3 as part of the global The Best of Summer is Analogue campaign.](https://itsprettygreen.com/latest/prettygreen-to-launch-polaroid-go-generation-3-at-boardmasters-festival)[Thought Leadership ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/2da57e22-df0c-400a-9288-19ede7bdc922.png) ### Cannes Lions 2026: The Ideas Shaping Marketing's Next Chapter Discover the biggest marketing trends from Cannes Lions 2026 in PrettyGreen's Cannes Takeaway Report. From AI and creativity to trust, community and brand building, explore the ideas shaping marketing's next chapter and what they mean for brands.](https://itsprettygreen.com/latest/marketing-trends-cannes-lions-2026)[Thought Leadership ![A vibrant and dynamic abstract design displaying deep blues and striking magentas. Swirling patterns evoke a sense of movement, reminiscent of aerial views of cities and landscapes. The bold text 'SXSW LONDON' contrasts sharply against the colourful background, creating a futuristic aesthetic.](/uploads/transforms/Images/Latest/_650x600_crop_center-center_90_none/ChatGPT-Image-Jul-3-2026-at-02_02_25-PM.png) ### SXSW London 2026: Five Marketing Takeaways on AI, Community, Creativity, Trust and Leadership SXSW London brought together some of the biggest voices in marketing, technology and culture. We unpack the five themes that shaped the conversation and what brands can learn from them.](https://itsprettygreen.com/latest/sxsw-london-2026-marketing-trends)