We don’t normally enter awards…
2020 was a year like no other, but amongst all the low points we found reasons to celebrate, and still managed to deliver work we are incredibly proud of. We aren’t usually ones to blow our own trumpet and enter awards, but in 2020 we put ourselves in the mix to see what would happen. Over 30 nominations and 10 award wins later, we saw what happens when we put our work up against the industry’s best.
First up was The Drum Experience Awards, taking home the awards for the Event of the Year for our campaign to launch Three’s 5G mobile network. Three showcased how 5G could transform the fashion show at Central St Martin’s during London Fashion Week. To activate the partnership, we worked with Three to create the world’s first multi-sensory fashion show and an AR version of supermodel Adwoa Aboah. This enabled Aboah to sit on the FROW and watch ‘herself’ walk down the runway via a 5G handset.
Next, we went to The Drum PR Awards, winning the Technology Award for our campaign with Snapchat – we partnered with the Bank of England and The National Gallery to bring to life the new £20 note via augmented reality in a UK-first. Through the Snapchat app, users could see the nation’s favourite painting, J.M.W Turner’s The Fighting Temeraire, in a new dimension. The campaign secured over 500 pieces of earned media coverage during the campaign including every national newspaper (online or print), as well as features on ITV and BBC Breakfast.
At the same awards our campaign with Hopster, ‘Is TV making your child prejudiced?’, which included research analysing representation and diversity within the UK’s top 50 pre-school TV shows to create a lively debate. With this we secured the award for Music and Entertainment, Most Effective Use of Earned Media and Most Effective Use of Data and Insights.
To top it all off, our very own Sheeraz Gulsher took home the trophy for PRWeek’s Young PR Professional of the Year. A true accolade for his passion in diversity and inclusion including launching People Like Us, a platform to support and celebrate marcomms professionals from underrepresented backgrounds.
We don’t normally enter awards, but look what happens when we do…