We are swerving the big shop with Bother
We are excited to announce that we are working with Bother. For those of you who are not in the know yet, Bother is a free delivery service for household essentials from cleaning products to store cupboard essentials that takes the hassle out of shopping. We will be working alongside Uncommon and Wax/On to create a less ordinary integrated launch campaign, so keep your eyes peeled.
We love a disruptive brand that’s keen to be brave in its approach. We can’t wait to help people swerve the big shop by bringing to life Bother’s purposeful positioning, intelligent curation and unique selling personality.
Ripping up the rule book, Bother took an innovative approach to the client and agency dating dance by enabling pitching agencies to win based on their strategic approach, rather than embarking on the traditional pitch process. We are now a perfectly formed multi-disciplined creative team and can truly collaborate to create an effective launch campaign.
Bother has landed in the market at the perfect time, the first to provide a digital, convenient and environmentally friendly alternative to shopping for household essentials. We hugely value Bother’s approach to the pitch process and are extremely excited to have the opportunity to create a truly collaborative and integrated PR driven marketing campaign to raise awareness and drive consideration for this disruptive retailer.