The business of slime

Way to goo! An insight into the world of slime and young entrepreneurs

Here at PrettyGreen we are well aware of the importance of being down with kids (or desperately trying to be)! Our work with family brands like Nintendo and LEGO means that we are constantly working to keep up to date with the latest trends, influencers and lingo. We’ve found that one of the best ways to stay clued up and to get genuine insights and interesting feedback is to chat to families and kids first hand through our Grapevine program. So we were thrilled when Isobel Hargreaves (the 12 year old daughter of Jess Hargreaves, MD at PrettyGreen), who runs Galaxy Slimes XO with her friend Ella, came into the office to give us her take on the business of slime, social media and being a young entrepreneur.

 

‘How to make slime?’ was the most popular ‘How To’ Google query in the UK in 2017 and one 13-year-old slime entrepreneur, Theresa Nguyen, is able to earn $3,000 a month from it. So, it’s safe to say slime is big business! For both children and adults alike, it’s proved strangely addictive to use and watch endless videos of – we challenge you to search the hashtag and stick to only watching one video.

 

Isobel breaks down the slippery world of slime for us…

Galaxy slime instagram

 

  • How did you get the idea for your business?

My friend and I absolutely love to make and play with our slime, so we thought why not sell it and make a profit doing something we love! It also appealed as we thought running our own business could help give us experience and confidence, for example having to talk to possible buyers and being able to manage product prices.

 

  • Why do you think slime is so popular, especially on Instagram?

I think it’s so incredibly popular because you’re able to make your own and there are so many exciting variations and almost endless possibilities. It’s also great to be able to play with something that constantly occupies your hands and keeps you entertained for ages; for instance, I will just sit and play with slime for hours straight.

 

  • What do you think has been key to your success?

The key to our success has been our determination to keep going and to make this work. For instance, our first fair didn’t go too well, and this could have put us off completely, but we just kept on working. My mum said it was probably due to the footfall at the fair but looking back I think that it could been due to our confidence. At our most successful fair we were really confident and relaxed talking to our buyers and selling our product.

 

  • Is social media important to you and your business?

It’s very important to our business because it’s a great way for us to showcase our slimes, let people know that we are here and to get our products in front of people who love slime too. Also, it gives us something fun to do, for example we love making our videos and finding ways of showing our new slimes.

 

  • Who is your role model and why?

My role model would be @glitterslimes. She’s a US slimmer who has come so far in the past two years and now internationally sells 800,000 slimes a week!

 

And we couldn’t end without a hypnotic slime clip…