Beyonce Unwrapped

picture-2We can finally now talk about the fact that we’ve been working on a big Beyonce project with Trident.

It’s called Unwrapped and it basically sees the Global-superstar Beyoncè performing an exclusive one of show for the brand at the O2 in November. Thousands of tickets can be won via a ballot mechanic when consumers buy any pack of Trident.

Trident is the first brand to ever take over the world-famous venue in its entirety and give away every seat.

We’ve been working with JWT, PHD and Initials on it, and we shouldn’t say it really, but it’s been fun (feel guilty that we shouldn’t be enjoying ourselves so much) Our part of the campaign kicks off in the next few days, and we’ll keep you posted.