The Supers 2015

It’s that time of year again… when the US population consume more food and alcohol than any other night of the year. Yup, you guessed it, last night the Super Bowl hit out screens and saw the New England Patriots battle it out to beat the Seattle Seahawks 28-24*.

*Have we told you Tom Brady is an Under Armour legend… as is his wife Gisele (yes the model). Check her out kicking ass with Under Armour here

While some of us are huge NFL fans in the office, heading to Wembley each year to catch the UK games and staying up to obscene-o’clock to watch the Super Bowl, most of us really have no idea what’s going on (why are there so many breaks?)… but we watch it anyway to make sure we catch the most expensive ads of all time.

So what did 2015 bring?

It seems brands moved away from the gimmick** this year with heavy hitting, emotional roller-coasters from Dove #RealStrength, Nationwide’s dark #MakeSafeHappen and Toyota’s #HowGreatIAm…

**The $3 million / 30 sec ad spot price tag does that


Others we loved:
Dove #RealStrength: Watch it here…
Nationwide #MakeSafeHappen: Watch it here…

Another big hit this year were with celebrity endorsements with Mindy Kaling and Matt Damon in Nationwide’s #Invisible ad spot and T-Mobile using Kim Kardashian assets to the max.


Others we loved:
Nationwide Mindy Invisible: Watch it here…

Finally, the Super Bowl ads wouldn’t be the same without a bit of fun… Queue Locite’s interesting dance routine and Bud Light’s real life Pac-Man.

Others we loved:

Locite #PostiveFeelings: Watch it here…
Mophie #AllPowerful: Watch it here…
Skittles: Watch it here…

And finally who can forget the ANTI-bowler Kings over at Newcastle Brown Ale. Once once again nailed it in their attempt at collaboration:

To see this full list of ads, go to this handy playlist…

Enjoy!