The future of the catwalk fuelled by Three’s 5G and PrettyGreen

Last week we worked with Three to break the mould at London Fashion Week whilst celebrating Three’s 5G mobile roll out. 

Working with our sister agency The Producers, we created a series of fashion firsts at Central Saint Martin’s MA Fashion show, which featured model and activist Adwoa Aboah, providing a stunning glimpse into how 5G mobile will transform the catwalk of the future. 

EMBARGOED TO 0001 FRIDAY FEBRUARY 14, 2020 EDITORIAL USE ONLY Model Adwoa Aboah is preparing to be turned into a digital ÔavatarÕ by Three, for a virtual catwalk due to be featured during Central Saint Martins graduate show at London Fashion Week. PA Photo. Issue date: Friday February 14, 2020. Photo credit should read: Matt Alexander/PA Wire

Through a combination of the latest video capture technology and Three’s 5G network, Adwoa Aboah, enjoyed a front row view of the latest college collections, before witnessing a high definition 3D of herself strutting down what appears to be an otherwise empty catwalk, in a look by upcoming graduate designer Paolo Carzana. 

The world first was a nod to the future where models will be able to walk the catwalk for multiple shows around the world, simultaneously.

The 5G fashion first featured within a fully immersive Three 5G fuelled fashion experience that awakened all the senses for the audience through accompanying technological effects. It included spatial audio, haptics, a 46 metre projection the length of the runway, and scent, for a mesmerising experience.

EMBARGOED TO 0001 FRIDAY FEBRUARY 14, 2020 EDITORIAL USE ONLY Model Adwoa Aboah is preparing to be turned into a digital ÔavatarÕ by Three, for a virtual catwalk due to be featured during Central Saint Martins graduate show at London Fashion Week. PA Photo. Issue date: Friday February 14, 2020. Photo credit should read: Matt Alexander/PA Wire

The incredible 5G fashion showcase marked Three’s continued 5G roll out which sees its 5G mobile available in locations across the UK including London, Cardiff, Glasgow, Belfast, Manchester, Birmingham, Coventry and Nottingham from the end of this month. 

The campaign results speak for themselves!  

  • 134 pieces of coverage with 15 pieces of national print & online coverage 
  • An online readership of 1.94B with 2.4k social shares and 1.64m print circulation.