The Crunch Bunch

“Crunch-O-Meter” – it might sound like something from an 80s game show, but actually it’s a machine straight out of Joyville – a volume measuring ‘super computer’ that calculates the loudness of crunches as people sample the delicious new Cadbury Crunchums.

Crunch-O-Meter

Cadbury Crunchums are a curiously crunchy, chocolatey combination that are Cadbury’s LOUDEST treat. PrettyGreen took the Crunch-O-Meter on a tour of the UK this July, along with the Joyville Crunch-A-Vators, to ensure that people are squeezing out every last bit of noise from their crunch. The campaign delivered 446,000 samples up and down the country and ended with a celebration at Party In The Park in Leeds with Olly Murs, Professor Green and Dizzee Rascal.

Crunchums Team

The Events team have now gone into aural rehab, not from Olly Murs, but from two weeks of constant crunching, which has definitely taken it’s toll on their ears. Ben and Mark are recuperating in the office green room listening to whale recordings, inhaling incense and having their temples massaged, but we know when it’s crunch time (sorry) they’ll be back on their feet.