The Unwavering Growth of the Experience Economy

Today it’s no coincidence that the brands with the greatest cultural relevance and the highest social value are those with experiences at the heart: from Amazon to Apple, Facebook to Fitbit, Uber and Airbnb – these are the brands people talk about and depend upon.   Having...

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Long term gains from a moment in time

As an Agency we talk about creating Brand Fame, that idea that you create moments of time that become part of the brand folk-lore. Stories that get re-told over and over again.   We’re so passionate about that idea, and that  “experiences” have the ability to deliver...

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How Virgin Media has found its place in football

Many brands try and play in the sports arena, but how do you drive credibility amongst your target audience if you aren’t traditionally a sports brand? Well, as part of The Clearing by Floodlight, Virgin Media’s Ginni Arnold told us all how they are doing...

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The New Rules of Engagement for Brands Playing in Sport

The sports industry is arguably one of the most competitive sectors for any brand to step into, with 70% of all sponsorship being driven by sports marketing (IEG, 2015). So as part of last week’s The Clearing by Floodlight, PrettyGreen’s Planning team have studied award-winning...

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Achieve The Impossible, with Greg Whyte

If you don’t think you can do it, why try. Right?   Wrong. Completely wrong, as former Olympian and world-renowned sports scientist Professor Greg Whyte recently proved - with some hugely moving anecdotes - during our inaugural show piece ‘The Clearing’. It might sound cliche (dare you...

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Vulnerability is where the brilliance happens

People who know 9BAR, know it as full of super seeds, a proper energy boost and a brave, plucky little brand.  So how was it that their Marketing Director came to The Clearing last month to talk about vulnerability? Vulnerability is a word usually associated...

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The Content and Creators of the Future

We recently had the pleasure of hosting a panel about the future of content as part of The Clearing. Taking centre stage were Vlogger and Radio Presenter Roman Kemp, Director of Phenomenal Training Laura Thomson, Marketing Director at Copa90 Phil Mitchelson and Gleam’s Head of...

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Breathe yourself better

  We all know that feeling. Lying awake at night with your mind racing about tomorrow’s big presentation or the ever expanding, never ending to-do list ruling your day and destroying your social life. Yes, we are talking about stress and it is probably the biggest...

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