PrettyGreen Appointed By Betsson Group

So the cat is finally out of the bag. After months of not so subtle posts, Tweets and trips to Vegas, we can officially announce that we have been appointed by Betsson Group, to handle the PR for their Betsafe brand in the UK. PrettyGreen will be responsible...

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Facebook-First Is Another Slam Dunk For The NBA’s Tech MVP

The NBA season has begun; and while the most pressing question is ‘can anyone beat Steph Curry’s Golden State Warriors on the court?’, at PrettyGreen we’re also asking ‘can anyone beat the Sacramento Kings on social media?’.   In July, the Kings launched an augmented reality app...

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What does Amazon’s live streaming mean for sports rights?

As you know at PrettyGreen we love our sport as much as we love our entertainment, and today, the e-commerce kingpin and technology giant, Amazon, will broadcast its first live-stream of 10 NFL “Thursday Night Football” games to customers worldwide, this makes us happy especially...

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Nike’s Breaking2 Marathon

After more than two years of research, preparation and testing and a two-month campaign, Nike finally launched its #Breaking2 marathon. The sportswear giant set out to make history by enlisting the world’s best runners in an attempt to break the two-hour barrier.   Kenya’s Eliud Kipchoge, Eritrea’s...

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How Virgin Media has found its place in football

Many brands try and play in the sports arena, but how do you drive credibility amongst your target audience if you aren’t traditionally a sports brand? Well, as part of The Clearing by Floodlight, Virgin Media’s Ginni Arnold told us all how they are doing...

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