In 2013, at 19 years old, I was devastated to be told I hadn’t made the World Cup squad after 4 years of training; but inspired by the idea of a home World Cup in 2017, I vowed to myself I would do everything within...
Read More
Our overall strategy is to create content that is engaging and fun. In previous years, at Yeovil and clubs all over the world, the norm has been to reveal signings with the bog-standard player holding up a shirt with the tagline “*insert player* has joined...
Read More
So, you’ve probably heard this story before. Man goes into pub to meet a friend. They sink several pints of neck oil then, while the brain is lubricated, they start to discuss some of the big challenges in life which they’d like to do but...
Read More
I recently saw a job description in which the hiring company referred to themselves as, among other things, producing ‘viral videos’. I smiled, then sighed. Referring to the making of viral videos in the same way you might a bacon sandwich surely misses the point?...
Read More
Ask any American, and they’ll likely tell you the NFL is the greatest sport in the world. But it’s not only the US that are football-crazy, and increasingly the UK is beginning to have strong feelings for American Football, too. With the viewing figures over...
Read More
Imagine taking on one of the most brutal gameshows on TV, turning it into one of the toughest gym classes going, and then pitching a professional athlete against it? Well, that’s exactly what we put rugby ace Danny Cipriani up against for the launch of...
Read More
The sports industry is arguably one of the most competitive sectors for any brand to step into, with 70% of all sponsorship being driven by sports marketing (IEG, 2015). So as part of last week’s The Clearing by Floodlight, PrettyGreen’s Planning team have studied award-winning...
Read More
Over here at PrettyGreen, we like to delve deep into some head scratching scenarios and look at how the industries we work in evolve and develop. We also like to surround ourselves with inspiring and clever people who share our passion, and take some time out...
Read More
VR Glasses this, VR games that… VR, VR, VR. You may have heard, or you may be living under a rock, but welcome to the new big thing in sport. Back in January, Marketing Week boldly (at the time) claimed that 2016 would be the year...
Read More
With the Olympics finally on, we thought it would be a good time to share a little of what we have learnt about fan behaviour and the extent to which watching your team affects your mind and body. For the games that really matter, from the...
Read More