Can Mixed Reality Really Change the World (for Marketers)?

“The future is already here, it’s just not very evenly distributed.” said William Gibson in 1998. Poignant words in our increasingly fast paced, technology driven society. Every now and again certain technologies emerge from the noise of constant innovation and start to shine a light on...

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Love it or Hate it, April Fool’s Day is here!

Love it or hate it, April Fools Day is just around the corner and that means that PRs across the land are furiously beavering away to finalise those mocked up images or staged photoshoots. With opinions divided on pranks gone by, we took a look...

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The Unwavering Growth of the Experience Economy

Today it’s no coincidence that the brands with the greatest cultural relevance and the highest social value are those with experiences at the heart: from Amazon to Apple, Facebook to Fitbit, Uber and Airbnb – these are the brands people talk about and depend upon.   Having...

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Airbnb

Living like a Local with Airbnb

Ben Kendall and Iska Lupton told us at our latest Clearing event how Airbnb is turning travel on its head by using community insiders to craft urban experiences.   For those that don't know, it all started in 2008 with three blow up airbeds plus a nice...

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Long term gains from a moment in time

As an Agency we talk about creating Brand Fame, that idea that you create moments of time that become part of the brand folk-lore. Stories that get re-told over and over again.   We’re so passionate about that idea, and that  “experiences” have the ability to deliver...

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The Romantic Return of the Nando’s Churrasco Burger

Have you ever had a relationship end before you were ready? Did you ever wish you could meet one last time? For Nando’s Churrasco Burger fans this fantasy became a reality - right in time for Valentine’s Day.   When the Churrasco Burger was removed from the...

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insights

What, exactly, are insights… and how do you find them?

“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at...

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Mutant Lounge

Things get freaky in the Mutant Lounge for Fox’s Legion

Legion is deservedly tipped as one of the must see shows of 2017. To build on this excitement PrettyGreen devised the 'Mutant Lounge’; a weird, strange and wonderful world that media and fans could immerse themselves in.   A leap into an unexplored area of the Marvel...

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