Pokemon – How we got the press to catch ‘em all

In case you missed it, the summer of 2016 had a huge social and cultural revolution. No, not the introduction of the flower crown Snapchat filter, but the retro invasion of Pokémon – swarming back into the hearts, minds and iPhones of fans worldwide.   What perfect...

Read More

Konnichiwa Nintendo at Hyper Japan

Once a year, a phenomenon like no other descends on the Olympia at Kensington as Hyper Japan festival takes over the exhibition space for three days of cosplay, sushi and gaming. PrettyGreen went along with Nintendo for a weekend of YO-KAI WATCH, Pokémon and more...

Read More