PrettyGreen launched Nintendo Super Smash Bros. Ultimate

In December we launched the last of Nintendo’s peak season games, the incredible Super Smash Bros. Ultimate. From placing codes, to YouTuber and Media preview and review sessions, PrettyGreen helped deliver some exceptional coverage leading to a top Metacritic score of 93. If you know, you...

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Nintendo LABO: Is 2018 the year of…cardboard?

It may seem absurd - especially more than 100 years after its first use (and in a world of sleek metal designs and Gorilla Glass), but this year might just be the year of cardboard. Here’s three reasons why.   Tech companies make things cool   Tech is cool....

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PrettyGreen’s Top 5 Surprises of E3 2017

Thousands of games journalists and, for the first time, members of the public descended on LA this week to attend the annual E3 games expo. There were a number of excellent games on show this year from all the major publishers, and it would be...

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The Nintendo Switch has arrived!

 This past Friday was a landmark day in the calendars of gaming fans worldwide as Nintendo fully unveiled their new console – the Nintendo Switch.   We were up at 4am to watch the Nintendo Direct video which revealed that the Switch would be a home console system...

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Pokemon – How we got the press to catch ‘em all

In case you missed it, the summer of 2016 had a huge social and cultural revolution. No, not the introduction of the flower crown Snapchat filter, but the retro invasion of Pokémon – swarming back into the hearts, minds and iPhones of fans worldwide.   What perfect...

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Konnichiwa Nintendo at Hyper Japan

Once a year, a phenomenon like no other descends on the Olympia at Kensington as Hyper Japan festival takes over the exhibition space for three days of cosplay, sushi and gaming. PrettyGreen went along with Nintendo for a weekend of YO-KAI WATCH, Pokémon and more...

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My Life in 3DS… With Ella Eyre

Last month we announced Ella Eyre as the new face of Nintendo 3DS for 2016. The multi award-winning singer / songwriter features in a brand new campaign, titled ‘My Life in 3DS’ - designed to offer fans a sneak peek into her life.   Ella grew up...

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PR Love Is All Around

Love is in the air. And in the newspapers. And on the internet as another Valentine’s Day passes by; equally adored and reviled. Brands relish the chance to grab onto a calendar hook and the most amorous day of the year is no exception. Here’s...

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