Nike’s Breaking2 Marathon

After more than two years of research, preparation and testing and a two-month campaign, Nike finally launched its #Breaking2 marathon. The sportswear giant set out to make history by enlisting the world’s best runners in an attempt to break the two-hour barrier.   Kenya’s Eliud Kipchoge, Eritrea’s...

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The Curse of Nike – Just Can't Do It

Following hot on the heels of the curse of Gillete, comes the curse of the Nike hype after its Alejandro Inarritu directed World Cup ad ‘Write the Future’. Despite us believing that the epic commercial to be one of the best sporting adverts of all time,...

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That Was The Amazing Week That Was

What an amazing week, we're still slightly spinning after it. We're not sure what the highlight was. Being stood on the bank of the Thames at 2.55am Monday morning watching Robbie Maddison do a no-handed backflip over an open Tower Bridge with Red Bull Launching Macmillan's World...

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