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And we’re off! Media 360 begins…

We have just arrived at The Grand Hotel in Brighton for this year’s Media360. There are some great topics this year, including: the effectiveness conundrum of long term wins vs. short term gain; the audiences, advertising and objectivity impacted by the data standards revolution; AI...

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PrettyGreen rounds up Audible’s sponsorship of the Virgin Money London Marathon by breaking a British world record*

*Or at least Sir Mo Farah did!   [video width="842" height="598" m4v="http://itsprettygreenlive.xtcbfez50kzhlxbrlqv.maxcdn-edge.com/wp-content/uploads/2018/05/ezgif.com-resize.m4v"][/video]   If you have been following Mo-Joe, George Lamb’s 18-week training diary to Marathon day featuring advice from Sir Mo Farah himself and HIIT expert Joe Wicks then hopefully you already know that both Mo and George...

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SATURDAY 8 AUGUST - Jamaica v England during a preliminary round game on Day 2 of the Netball World Cup 2015 SYDNEY. Photo: Murray Wilkinson (NWC2015 Media)

Why are female fans still being overlooked by brands?

Despite female sport in this country achieving another incredible high in recent weeks, with the success of the women’s Netball team at the Commonwealth Games, it still remains baffling that female sport fans are being overlooked by brands.   Fan culture is, of course, a complex world....

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