Pokemon – How we got the press to catch ‘em all

In case you missed it, the summer of 2016 had a huge social and cultural revolution. No, not the introduction of the flower crown Snapchat filter, but the retro invasion of Pokémon – swarming back into the hearts, minds and iPhones of fans worldwide.   What perfect...

Read More

How do you relaunch an iconic brand?

What a couple of months it’s been for re-launches. The Crystal Maze proved a ratings smash when it returned to Channel 4 for a one-off show to mark Stand Up To Cancer, Bros announced they’d be reforming after 28 years for a nationwide tour… and...

Read More
IPM

PrettyGreen hosts IPM event for EFFECTIVENESS WEEK

It was EFFECTIVENESS WEEK last week, a punctuation in the marketing industry diary when clever brains pause and meet to chat all things measurement and efficacy (no point having lovely creative ideas if they don't deliver return and change behaviour).   The IPM ran 2 events, one...

Read More

So we got asked: How do you come up with these ideas?

Erm…well, honestly we aren’t 100% sure – it just kind of happens.  Sometimes the lightbulb dings in minutes, other times it takes weeks of horrible self-doubt where you consider giving it all up and retraining as an accountant.   But to try and give some structure to...

Read More