Will Experiential Budgets Go Before PR Budgets

That's the question we were asked this week by PR Week and it's a complex question to answer, but probably the simple answer is yes. If brand experiences become indulgent brand behaviour that doesn't deliver a short term return then they become difficult to justify. Innocent...

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RED BULL X-FIGHTERS RECHARGES BATTERSEA POWER STATION

We told you we've been busy. A surge of energy will bring Battersea Power Station to life on 22 August 2009 as the dramatic setting is transformed to play host to the Red Bull X-Fighters World Tour finale. Twelve of the world’s best Freestyle Motocross (FMX)...

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