insights

What, exactly, are insights… and how do you find them?

“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at...

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5 Key Challenges Facing The Comms Industry

We thought we’d post an extract from an interview Strings did for The Drum where he spoke about the Agency, but also the challenges he saw for the PR & Communications industry as a whole: To my mind, there are 5 main challenges facing PR and...

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