Last week we helped Socios.com announce its first Premier League partnership with West Ham United in bringing the next stage of fan engagement and fan voting to Hammers fans and driving brand awareness of the partnership on a global level. Our sports team has been...
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“It’s not what you play, but how you play that counts” The FIFA World Cup is arguably one of the most competitive and congested marketing events for any brand to step into. Fan culture is far deeper and more complex than standard ‘consumer culture’ and, as such, has to...
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Shahid Khan's bid for Wembley is a spectacular move that should transform both forms of 'football' in this country. This follows the news that the FA are ready to sell the home of English football for a monumental £800m to the billionaire Shahid Khan, owner of...
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Breaking News has reached us at PrettyGreen HQ today, with sources revealing we’ve been signed by CONIFA ahead of their World Cup in London this summer. The Confederation of Independent Football Associations (CONIFA), is a non-profit organisation representing football associations that are not recognised by FIFA, and...
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When our pals over at Betsafe asked us if we fancied helping them produce a content series involving some of the biggest sports stars in the country, it’s fair to say we said ‘yes’ pretty sharpish. Launching today, the ‘Overcome The Odds’ series sees Premier League runaway...
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The world of football is of media for fans to consume. If there isn’t a live game to watch, you could easily spend your day with Sky Sports News HQ on in the background, listening to one of the multiple football podcasts, reading the latest features...
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PrettyGreen partners with ‘Campaign to End Loneliness’ and Graham Roberts (Ex-England, Tottenham and Chelsea) to raise awareness of issues faced by OAPs over the winter months Christmas is a brilliant time for most but a terrible time for some. Especially at this time of year,...
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Our overall strategy is to create content that is engaging and fun. In previous years, at Yeovil and clubs all over the world, the norm has been to reveal signings with the bog-standard player holding up a shirt with the tagline “*insert player* has joined...
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Football must do more to end the stigma surrounding mental illness The news of Aaron Lennon’s hospitalisation this week brought the issue of football’s role in helping mental illness into stark focus once again. It is something that has affected the sport deeply in the last decade...
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I recently saw a job description in which the hiring company referred to themselves as, among other things, producing ‘viral videos’. I smiled, then sighed. Referring to the making of viral videos in the same way you might a bacon sandwich surely misses the point?...
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