FIFA World Cup Marketing: The Rules of Engagement for Brands

“It’s not what you play, but how you play that counts”   The FIFA World Cup is arguably one of the most competitive and congested marketing events for any brand to step into.   Fan culture is far deeper and more complex than standard ‘consumer culture’ and, as such, has to...

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PrettyGreen signed for World Cup

Breaking News has reached us at PrettyGreen HQ today, with sources revealing we’ve been signed by CONIFA ahead of their World Cup in London this summer.   The Confederation of Independent Football Associations (CONIFA), is a non-profit organisation representing football associations that are not recognised by FIFA, and...

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Guest blog: Sean Lunt’s take on mental illness in Football

Football must do more to end the stigma surrounding mental illness The news of Aaron Lennon’s hospitalisation this week brought the issue of football’s role in helping mental illness into stark focus once again.   It is something that has affected the sport deeply in the last decade...

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