The Unwavering Growth of the Experience Economy

Today it’s no coincidence that the brands with the greatest cultural relevance and the highest social value are those with experiences at the heart: from Amazon to Apple, Facebook to Fitbit, Uber and Airbnb – these are the brands people talk about and depend upon.   Having...

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The Event 100 Club with Event Magazine

One of the biggest challenges we face as an Agency is trying to articulate what it is we do.   We were born a PR Agency, and PR remains at the heart of what we are, and what we do. But PR has changed and what that...

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The New Rules of Engagement for Brands Playing in Sport

The sports industry is arguably one of the most competitive sectors for any brand to step into, with 70% of all sponsorship being driven by sports marketing (IEG, 2015). So as part of last week’s The Clearing by Floodlight, PrettyGreen’s Planning team have studied award-winning...

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‘Tis the season to be PERi

It’s always a special moment when a new Nando’s menu rolls around. From the Churrasco Burger to the Fino Platter; each new menu announcement is met with with huge fanfare. The news of Nando’s first ever Christmas Menu was about as big as it gets.   Arriving...

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