Millennials were tough enough, but what about their kids?

Between media fragmentation and the explosion of YouTube, how do we reach them?   With Coco Pops at the ready, we hosted a breakfast briefing yesterday on the subject of kids and how they are influenced in today’s media landscape.   Our focus was primary school children whose parents...

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The D&AD Festival. Three days of creativity, c*ntent & craft beer…

Last week two PrettyGreen creatives took their beards, brogues and oversized black-rimmed-glasses and went to the D&AD Festival in Shoreditch. Here, with other creatives, they stood around stroking their beards, looking at creative work and discussing creativity in an attempt to make themselves…errrm…more creative. Thankfully for...

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