What were the main lessons for PR from Cannes 2017?

Once again the marketing industry looks to Cannes for inspiration and lessons on what defines the very best in class work from around the globe. Here’s a top five lessons that struck us about the 2017 winners, and what PR can learn from the Festival...

Read More

Choose Wisely For Your Next Great Idea

The creatives have been and done their thing, with their big pieces of paper, big boards, big thinking, big hair, and now you’re left with a head full of big ideas.   And let’s assume you love them, love them all, or at least love most of...

Read More

Creativity Comes From Diversity

There’s a theory that we can’t help but recruit people who are the mirror image of ourselves. In some respects that’s inevitable. Of course we want to surround ourselves with people similar to ourselves - to many it makes life easier, more enjoyable, comforting and...

Read More

The D&AD Festival. Three days of creativity, c*ntent & craft beer…

Last week two PrettyGreen creatives took their beards, brogues and oversized black-rimmed-glasses and went to the D&AD Festival in Shoreditch. Here, with other creatives, they stood around stroking their beards, looking at creative work and discussing creativity in an attempt to make themselves…errrm…more creative. Thankfully for...

Read More

Where's The Time Gone?

Strings wrote a piece for the PRCA the other day on creativity and time, which was really quite thought provoking, so we thought we'd put it on our blog ...

Read More