Why are female fans still being overlooked by brands?

Despite female sport in this country achieving another incredible high in recent weeks, with the success of the women’s Netball team at the Commonwealth Games, it still remains baffling that female sport fans are being overlooked by brands.   Fan culture is, of course, a complex world....

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What Facebook and WhatsApp’s updates mean for brands

Not a day goes by when we don’t see one of the social networks introduce something new, phase out a trial feature, or copy their competitor’s latest gimmick (we’re taking bets on how long will it be for Snap to introduce Superzoom…). The last week...

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Taste of London: Is excellent food enough?

Taste of London took us around the world when it came to the mouthwatering food and delectable wine. From the most delicious lamb chops and black cod dumplings at Roka to the duck curry in a pineapple at Mango Tree – this is one to...

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How tech ruled London Fashion Week’s runway

The British fashion industry contributes a huge £26billion directly to the UK economy, so it should come as no surprise that the bi-annual London Fashion Week is a big deal. With Bloggers, Vloggers and Instagrammers bringing accessible streetstyle to the masses – the big four...

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The Emotional Evolution Of Brands

Part 1: Brand as Teacher: 1950s-1980s   We all know how the story started, product messaging ruled supreme. The brand was the teacher, imparting its knowledge. However, there were good teachers that connected emotionally and, quite frankly, ones that you couldn’t stand being in a room with.   As...

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