New Armour Arrives at Tottenham Hotspur

Last week saw PrettyGreen deliver the long-awaited launch of Under Armour’s new Tottenham Hotspur kits – to much excitement from the fans and media.


A joint effort from PrettyGreen Sport, Events and Digital teams saw the world’s media arrive at a disused warehouse in Shoreditch transformed to become the kind of super slick fortress that can only be worthy of unveiling the Premier League’s most innovative kit to date.

Models came in the form of Spurs players Brad Friedel and Kyle Walker, new club signings Jan Vertonghen and Gylfi Sigurdsson and Under Armour athlete Michael Dawson, as well as the World Champion football freestylers – and it seems the media (and fans) liked what they saw.

Group player from Unveiling blog image

With over 30 media in attendance and live Under Armour social media commentary from the event, our #SpursNewArmour hashtag had over 8,000 uses and the kit launch trended across twitter in both England and Ireland.

The story was also covered by every UK national newspaper, plus a back page lead in the Evening Standard, and key broadcast outlets including BBC, CNN, Sky Sports News, Premier League Productions and Fox Sports.

The excitement culminated in an Under Armour Tottenham Hotspur Fan Day two days later at White Hart Lane which saw the club break all previous shirt sales records!

We think the New Armour is set for an exciting season at Tottenham… watch this space!